Proof Point Scores Rappers, Entertainers to Anoint
Proof Point hard seltzer can now be found at retailers in 27 states, and a variety of entertainers and producers are helping the new brand by giving their blessing.
Molson Coors Boosts Hard Seltzer in Canada
Molson Coors (NYSE: TAP) is investing $100 million in Canadian operations to ramp up production capability for hard seltzer. The investment will more than quadruple capacity.
New Truly Campaign Celebrates Uniqueness
Truly Hard Seltzer, from Boston Beer Co (NYSE: SAM), is celebrating uniqueness in flavors and people via its largest media investment ever. The company has hired Grammy Award-Winning Artist Dua Lipa to launch the brand's No One Is Just One Flavor campaign.
A-B InBev Won’t Let Go of Suit Over Corona Hard Seltzer Rights
Anheuser-Busch InBev (NYSE: BUD) through its Groupo Modelo unit, responded Monday in arguments over the rights of Constellation Brands (NYSE: STZ) to sell Corona Hard Seltzer in the United States.
Proof Point Officially Launches
Molson Coors (NYSE: TAP) issued a statement this morning about the official launch of its new Proof Point ready-to-drink (RTD) canned cocktails. The new beverage is another extension of the big brewer's Beyond Beer category.
Canteen Spirits Gets Lift by Anheuser-Busch
Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.
Boston Beer Co to Develop Cannabis Beverages
The Boston Beer Company (NYSE: SAM) announced Friday that it will establish a new subsidiary focused on cannabis-infused, non-alcoholic beverages.
Heineken Brings Hard Seltzer to NFL Fans
Heineken USA just announced a major new partnership - it became the new import beer and hard seltzer partner of the Miami Dolphins. The company has several options for hard seltzer at Hard Rock Stadium.
Priyanka Chopra Jonas and BON V!V Launch New Hard Seltzer
BON V!V has released an exciting new flavor of seltzer, based on a partnership with its creative advisor, Priyanka Chopra Jonas. The novel Raspberry Dragonfruit will soon be available nationwide following successful test runs in Los Angeles, San Diego, and Salt Lake City.
Smirnoff Black Cherry Wins Best Hard Seltzer at SF World Spirits Competition
Smirnoff Zero Sugar Black Cherry Seltzer took first place at the 2021 San Francisco World Spirits Competition. The drink was named Best of Class in the Hard Seltzer category beating 23 hopeful seltzers for the title.
