Vizzy Targeted for its Vitamin C
A pair of consumer advocacy nonprofit groups teamed up to write a letter to the FDA, targeting Vizzy for its practices around adding, and subsequently advertising, vitamin C to its hard seltzers.
It’s official! Topo Chico Arrives in US
Topo Chico hard seltzer will hit store shelves in a coordinated release with retail outlets on Monday, March 29.
Cacti Launches, Sells Out Online
The new hard seltzer backed by rapper Travis Scott, and distributed by Anheuser-Busch (NYSE: BUD) hopes for results similar to other Scott-backed product launches.
Molson Coors Goes Big on Hard Seltzer in Canada
Molson Coors Beverage Co. is going all-in with Beyond Beer in Canada.
First Look: Topo Chico Hard Seltzer Launch in US
Topo Chico hard seltzer will soon launch in US markets, following its successful debut in European and Latin American markets, and is seen as a key component of the company's Emerging Stronger strategy.
Mike Assists Mike’s in March Madness
Mark Anthony Brands is spending $35 million on an ad campaign that features Mike Tyson pitching for Mike's Hard Lemonade Seltzer. Ads will run heavily throughout NCAA's March Madness basketball tournament.
Hard Seltzer to Again Increase Q2 Seasonal Share
The spiked and sparkling segment shows promise for sales growth in the second quarter of 2021.
Truly Hard Seltzer Gets a Little Extra
One 16 ounce can of Extra has about twice the alcohol content of a 12 ounce can of Truly's original hard seltzer.
Quatreau CBD Seltzer Launches in Four Flavors
Canopy Growth Corporation’s CBD-spiked sparkling water brand, Quatreau, officially launched online sales in the U.S. last Tuesday.
Natty Silent on Sour Seltzer
Sour Seltzers are still pending components of Anheuser-Busch (NYSE: BUD) plans to expand its hard seltzer lineup under the Natural Light brand.
