Cutwater Expands MLB Co-Branding
Cutwater Spirits is expanding its line of ready-to-drink (RTD) co-branded cocktails to six MLB teams, featuring the teams’ official logos and trademarks.
Blake Shelton Helps Launch Smithworks Lemonade Seltzers
Smithworks vodka is plowing new ground with hard seltzer, and has enlisted country music singer Blake Shelton to sow the US fields.
Get Ready to Take Summer by the Coolers
As brands move forward with innovative product offerings, and the associated fierce competition over share of shelf space, expect also to see innovative marketing programs and taglines to help companies grab share of consumer consciousness.
Breaking: Molson Coors Launches Proof Point Seltzer
Proof Point premium ready-to-drink (RTD) canned cocktails are made with real spirits and real juice.
UPDATE: Topo Chico Hard Seltzer In Stores Today
The long awaited, much anticipated Topo Chico Hard Seltzer begins its retail journey today, with a strategic rollout by Molson Coors (NYSE: TAP).
Do Not Tweet #ULTRAOrganicSeltzer
You have been warned. The colony of all things artificial is angry with Michelob ULTRA Organic hard seltzer, as the brand launched a...
Vizzy Targeted for its Vitamin C
A pair of consumer advocacy nonprofit groups teamed up to write a letter to the FDA, targeting Vizzy for its practices around adding, and subsequently advertising, vitamin C to its hard seltzers.
It’s official! Topo Chico Arrives in US
Topo Chico hard seltzer will hit store shelves in a coordinated release with retail outlets on Monday, March 29.
Cacti Launches, Sells Out Online
The new hard seltzer backed by rapper Travis Scott, and distributed by Anheuser-Busch (NYSE: BUD) hopes for results similar to other Scott-backed product launches.
Molson Coors Goes Big on Hard Seltzer in Canada
Molson Coors Beverage Co. is going all-in with Beyond Beer in Canada.
