First Look: Topo Chico Hard Seltzer Launch in US
Topo Chico hard seltzer will soon launch in US markets, following its successful debut in European and Latin American markets, and is seen as a key component of the company's Emerging Stronger strategy.
Mike Assists Mike’s in March Madness
Mark Anthony Brands is spending $35 million on an ad campaign that features Mike Tyson pitching for Mike's Hard Lemonade Seltzer. Ads will run heavily throughout NCAA's March Madness basketball tournament.
Hard Seltzer to Again Increase Q2 Seasonal Share
The spiked and sparkling segment shows promise for sales growth in the second quarter of 2021.
Truly Hard Seltzer Gets a Little Extra
One 16 ounce can of Extra has about twice the alcohol content of a 12 ounce can of Truly's original hard seltzer.
Quatreau CBD Seltzer Launches in Four Flavors
Canopy Growth Corporation’s CBD-spiked sparkling water brand, Quatreau, officially launched online sales in the U.S. last Tuesday.
Natty Silent on Sour Seltzer
Sour Seltzers are still pending components of Anheuser-Busch (NYSE: BUD) plans to expand its hard seltzer lineup under the Natural Light brand.
Dogfish Head Rebrands, Relaunches Canned Cocktails
Dogfish Head has revamped and re-released its line of ready-to-drink (RTD) canned cocktails.
Two Lane Hits the Road in Southeast
Two Lane Hard Seltzer distribution began to outlets in Alabama, Georgia, Florida, North Carolina, South Carolina, Tennessee, and Virginia.
New Belgium’s Fruit Smash Hits Store Shelves
One of 2021’s most anticipated hard seltzers is finally here; meet Fruit Smash from New Belgium Brewing. The Instagrammable seltzer, first scooped by Hard Seltzer News in September 2020, hits store shelves this month.
Luke Bryan Sings for Two Lane Hard Seltzer
Constellation Brands (NYSE: STZ) announced today that Two Lane Hard Seltzer will be released -- and Two Lane American Golden Lager production will resume.
