Bang Fires Now and Later
Hard Seltzer News has learned about a possible brand expansion for Bang Energy's line of hard seltzers, which includes MIXX hard seltzer, to be released soon.
Mich ULTRA Organic Seltzer Introduces Three New Flavors
After only a few weeks on store shelves, Michelob ULTRA Organic Seltzer is expanding its lineup. On March 1, it launched the Classic Collection, the "brand's second edition" variety 12 pack featuring three new flavors.
Rising Aluminum Prices Impact Beverage Industry
The high demand for aluminum cans, coupled by import tariffs, amount to a forecast of continued rise in prices.
Big Brands Bring Awareness with Publicity — in the Market or in the Courts
The old adage that any publicity is good publicity certainly still rings true, and USDA certified organic hard seltzers are getting their share of the spotlight after a brief -- but important -- legal battle with Anheuser-Busch (NYSE: BUD).
Monster Continues to Seek Seltzer
Monster Beverage Corporation (NASDAQ: MNST) continues to examine the hard seltzer market, providing a lifeline during an earnings call yesterday.
Pepsi Introduces its First Mixer, Neon Zebra
PepsiCo has been hesitant to jump into the hard beverage space, but today it announced the company is inching a little bit closer… sort...
Bud Light Seltzer Knows You are Out of Office
A new variety pack from Bud Light Seltzer hits store shelves nationally on March 1.
Anheuser-Busch (NYSE: BUD) continues to innovate with a new hard...
Molson Coors Launches New Hard Seltzer in Europe
Thanks to Molson Coors (NYSE: TAP), Croatia is about to get its first hard seltzer.
Travis Scott Drops Release Date for Cacti Spiked Seltzer
Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed on Instagram. Fans can sign up on the company’s website to receive an alert when it is available in their area.
Constellation Doubles Down on ‘Beer’
Constellation Brands (NYSE: STZ) announced two significant moves yesterday to bolster focus on its beer portfolio, which includes hard seltzer brands. Jim Sabia and Mallika Monteiro, key players in the hard seltzer expansion at Constellation, will lead the company in its focused 2021 strategies.
