Colorado Sake Brewer to Introduce Unique Hard Seltzer
Colorado Sake Co. is launching a new line of hard sake seltzers this summer. The launch includes four flavors of Yuzu Ginger, Blood Orange, Mixed Berry and Lime.
Boston Beer Partners with Beam Suntory on RTD Cocktails
The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.
Meet the New Special Seltzer, Wynk
As more states legalize recreational marijuana for adult use, cannabis beverages are increasingly aiming to disrupt the alcohol market - including the new Wynk - a new seltzer that is infused with equal amounts of THC and CBD.
Sierra Nevada Hard Tea Under Development
Something new is brewing at Sierra Nevada. The California-based brewing company recently filed “intent to use” trademark applications with the United States Patent and Trademark Office under the registration Tea West, confirming that Sierra Nevada is exploring a hard tea offering.
Bambucha Kombucha Makes it Hard
Bambucha Kombucha announced a new line of organic kombuchas, and this time they contain alcohol.
Unspiked Seltzer Sales Boosted by Hard Seltzer Popularity
The rise of hard seltzers has forever changed the alcohol beverage industry but it has also inadvertently reinvigorated the soft seltzer market. Riding the coattails of trending alcoholic seltzers, sparkling water brands are rising to the occasion and shaking up the soft drink market.
RTD Cocktails Offer Exciting Innovation for Spirits Producers
RTD cocktail products continue to provide consumers with new and innovative ways to enjoy spirits. Drizly predicts that the RTD cocktail sub-category will continue to surge through the summer months and beyond.
Earnings Call Tuesday: Will Pepsi Announce Hard Seltzer?
PepsiCo (NASDAQ: PEP) reports Q2 earnings Tuesday, July 13, before the stock market opens. Will Pepsi officially announce a hard seltzer?
According to analysts, the...
Corona Hard Seltzer Connects with Hispanic Community
Constellation Brands is evolving with its Hispanic demographic in an effort to continue offering beverages that resonate with the community.
Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
