Pickle Seltzer’s Journey From Joke to Reality
A tangy hard seltzer flavor that started out as an April Fool’s Day joke is about to become all too real. Crook & Marker is teaming up with drink ware makers BrüMate to bring you “Afternoon Dillight Hard Pickle Seltzer.” But other brewers have released pickle seltzers, too.
United Airlines Adds White Claw
In more news that life is getting back to normal, United Airlines added White Claw hard seltzer to its inflight menu of drink options. The announcement came with the resumption of inflight service by most major airlines by June 1.
Heineken Brings Hard Seltzer to NFL Fans
Heineken USA just announced a major new partnership - it became the new import beer and hard seltzer partner of the Miami Dolphins. The company has several options for hard seltzer at Hard Rock Stadium.
Squeeze Hard Seltzer Launches in Washington
Washington-based Sumerian Brewing founders, Holly and Mike Ihrig, are expanding into hard seltzer. The couple launched the Squeeze Premium Hard Seltzer company in April as an addition to their ever growing beverage brand portfolio.
Priyanka Chopra Jonas and BON V!V Launch New Hard Seltzer
BON V!V has released an exciting new flavor of seltzer, based on a partnership with its creative advisor, Priyanka Chopra Jonas. The novel Raspberry Dragonfruit will soon be available nationwide following successful test runs in Los Angeles, San Diego, and Salt Lake City.
Smirnoff Black Cherry Wins Best Hard Seltzer at SF World Spirits Competition
Smirnoff Zero Sugar Black Cherry Seltzer took first place at the 2021 San Francisco World Spirits Competition. The drink was named Best of Class in the Hard Seltzer category beating 23 hopeful seltzers for the title.
Cutwater Wins Coveted Best Pre-Mixed Cocktail Award
Cutwater Spirits took home the gold, winning big at the 2021 San Francisco World Spirits Competition. Cutwater’s Whiskey Mule ready-to-drink (RTD) canned cocktail won the coveted Best of Class award in the Pre-Mixed Cocktail category.
LiveWire Launches Another Creative Canned Cocktail
LiveWire Cocktail Company just announced a new canned cocktail in its ready-to-drink (RTD) line - the Rocket Queen.
MGD Tries to Differentiate by Saying “Never” to Seltzer in Marketing Stunt
Miller Genuine Draft announced plans to launch a hard seltzer… into space. In a rather creative and unusual publicity stunt, this Thursday, May 13, the beer brand will send a "rocket" full of hard seltzer into oblivion.
Coors Offers Free Seltzer for Tax Day
If the thought of finishing your 2020 taxes makes you want to reach for a hard drink, Coors Seltzer has you covered. The brand is giving away free 12 packs of its hard seltzer in honor of this year’s Tax Day.
