Mike Assists Mike’s in March Madness
Mark Anthony Brands is spending $35 million on an ad campaign that features Mike Tyson pitching for Mike's Hard Lemonade Seltzer. Ads will run heavily throughout NCAA's March Madness basketball tournament.
Avery has new Sparkle in their Eye
Months after introducing their unique line of Sparkle glacier spiked seltzers, Avery Brewing Company has revealed a new flavor to join the original three.
Eureka Heights Zips Up Fizzy Pants
Houston’s Eureka Heights Brewery launched its own hard seltzer.
Hard Seltzer to Again Increase Q2 Seasonal Share
The spiked and sparkling segment shows promise for sales growth in the second quarter of 2021.
Truly Hard Seltzer Gets a Little Extra
One 16 ounce can of Extra has about twice the alcohol content of a 12 ounce can of Truly's original hard seltzer.
Diageo Acquires Far West Spirits
Diageo, one of the largest producers of spirits and beers in the world, announced on Monday that they have acquired Far West Spirits LLC.
Quatreau CBD Seltzer Launches in Four Flavors
Canopy Growth Corporation’s CBD-spiked sparkling water brand, Quatreau, officially launched online sales in the U.S. last Tuesday.
Two Brooks Taking London by Storm
Two Brooks, a new independent spirits company out of London, just received a perfect score from the Telegraph, highest among Britain’s new seltzers.
Natty Silent on Sour Seltzer
Sour Seltzers are still pending components of Anheuser-Busch (NYSE: BUD) plans to expand its hard seltzer lineup under the Natural Light brand.
Dogfish Head Rebrands, Relaunches Canned Cocktails
Dogfish Head has revamped and re-released its line of ready-to-drink (RTD) canned cocktails.
