Craft Distilleries Ship Canned Cocktails Due to Relaxed Laws
The COVID-19 pandemic is changing the way people buy and consume alcohol.
Sam Adams Unleashes New Breed of Super Bowl Ads
Clydesdales will make it into a Super Bowl commercial this year after all - albeit in historic Boston instead of St. Louis.
Bud Light Seltzer to Make Stand on Lemonade During Super Bowl
Budweiser may not be airing an ad in the Super Bowl this year, but Bud Light Seltzer Lemonade is making its big game debut.
Review: Blue California 2021 Destination Flavors Highlights
To fill a growing need in the hard seltzer industry, the Blue California Flavor and Fragrance division has created a low sweetness hard seltzer-focused flavor collection for 2021.
Cigar City Sampler Combines Beer and Seltzer
Cigar City, one of Florida’s top craft breweries, is releasing a new variety pack that includes both beer and hard seltzer, as shelf space becomes increasingly competitve.
Our Cart Weighs in on Why Retail is Still King
Direct to consumer and various e-commerce platforms are on the rise, but that doesn’t mean brands should be abandoning retail strategies. The two can work well together.
Molson Coors Creates Pre-Super Bowl Dreamy Campaign for its Hard Seltzer
Instead of a traditional ad buy, Molson Coors wants space in your REM sleep next week.
SESH: Zero Sugar Cocktail Meets Seltzer
SESH, a cocktail/hard seltzer hybrid containing zero sugar, hopes to make a big splash in the better-for-you spiked beverage market, bridging the narrow gap between cocktail RTD and hard seltzer.
Molson Coors Partners with Superbird RTD for National Roll-out
There is another RTD announcement coming soon, as Molson Coors expands their Beyond Beer arsenal through innovation, acquisition, and partnership.
Blue California Wants to Help Your Hard Seltzer with 2021 Destination Flavors Collection
To fill a growing need in the hard seltzer industry, Blue California Flavor and Fragrance division has created a low sweetness hard seltzer-focused flavor portfolio for 2021.
