Cornell Hospitality School Provides Insight on Hard Seltzer Popularity

Experts at Cornell’s Nolan School of Hotel Administration are researching hard seltzer.

Growth Opportunities Persist for Hard Seltzer

On a recent episode of CNBC’s “Mad Money” president and CEO of Constellation Brands, Bill Newlands, sat down with host Jim Cramer to discuss the alcohol beverage company’s Q2 2022 earnings as well as the future of hard seltzer.

Bud Light Seltzer Misleading on Agave Content?

Anheuser-Busch is under fire for allegedly misleading consumers in the marketing of Bud Light Platinum Hard Seltzer. A class action lawsuit filed against the alcohol beverage giant claims the company’s use of the phrase “Made With Agave” in its advertising is problematic and false in that it “misrepresented and/or omitted the attributes and qualities of the product.”

Good Dogg Seltzer to Expand Nationally

Good Dogg Beverage is expanding the distribution of its line of purpose-driven hard seltzers.

Topo Chico Hard Seltzer Launching Margarita Hard Seltzer Variety Pack

The variety pack will include four new offerings and will be the first addition of a full line of flavors for The Coca-Cola Company’s (NYSE: KO) hard seltzer brand, which will continue to be produced and distributed by Molson Coors (NYSE: TAP).

Hotels Welcome Canned Cocktails without Reservations

The hotel industry is embracing canned cocktails as a savvy post-pandemic alternative to made-to-order drinks. Cambria Hotels and Marriott both recently reported that ready-to-drink (RTD) cocktails are checking in and it appears the canned beverages are planning for an extended stay.

Truly Announces Location of Taproom #1

Truly Hard Seltzer has revealed that its first taproom will be located in Los Angeles with an opening date in early 2022.
Dos Equis Ranch Water flavors

First Look: Dos Equis Expands Ranch Water 3X

Dos Equis is expanding its line of Ranch Water Hard Seltzer with a variety pack that includes new flavors.

Oskar Blues Brewery Launches Seltzer and Beer Mix Pack

Oskar Blues Brewery announced the release of the tiki-inspired CANspiracy Mix Pack, the brewery’s first mix pack to include both craft beer and craft hard seltzer.

Constellation Brands Expected to Announce Significant Quarterly Increase in Sales

Constellation Brands Inc. (NYSE: STZ) is expected to report its next earnings results before the market opens on Wednesday, October 6. Analysts predict quarterly sales in the range of $2.27 billion to $2.39 billion.

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