Bud Light Releases Platinum Hard Seltzer
Another one of AB's iconic beer brands has released a hard seltzer line: Bud Light Platinum Seltzer.
Women Bubble Up to Lead Hard Seltzer Brands
All across the hard seltzer industry, women are being promoted to top positions - or taking the lead and starting their own companies.
Meet the Innovators Behind the Redefining Hard Seltzer Boom
2020 is shaping up to be a monumental year for the alcohol industry. This follows a 2019 that somewhat defined the hard seltzer industry.
Is hard seltzer considered beer?
Hard Seltzers attract drinkers with low calories and zero-sugar promises. The name seems to have appeared out of nowhere, and many may be confused about the definition of hard seltzer.
Airlines Explore Adding Hard Seltzer Options Onboard
There’s no better way to kick off a vacation than by enjoying an adult beverage on the plane. But in spite of its booming popularity, hard seltzer fans have few options when it comes to imbibing inflight.
Will Pepsi Follow Coke Into Hard Seltzer?
The famed marketing battle between rivals Coke and Pepsi may be returning soon. Only this time we're talking about Hard Seltzer wars.
Finding Grocery Shelf Space for all this Seltzer!
Just when grocers expanded space to accommodate a wide variety of craft beer, now they are struggling to find a place to stack hard seltzer.
Is Coke Expanding Into Beer?
The Coca-Cola Company [NYSE: KO] is the largest soft drink company in the world. Its global reach is so expansive that over one billion Coke products are served every day.
Michelob Ultra Hard Seltzer Could be Next
Anheuser-Busch has filed for trademark protection for a Michelob Ultra hard seltzer, according to documents filed Friday with the U.S. Patent and Trademark Office.
Seasonal Change Ushers in Hard Seltzer Debate
Hard Seltzers have been an even bigger hit this summer. What can producers do to ensure their popularity as the seasons change, especially as...
