What’s in a Name?
Basic ingredients of this new category of alcoholic beverages
Hard seltzer is an alcoholic drink that has dramatically risen in popularity recently. Brands like White...
Flavored Malt Beverage Stocks to Watch
Due to the economic shutdown and closing of restaurants and bars for months, the alcoholic beverage market has made some shifts in consumption. Although...
Going Beyond the Can: Packaging Hard Seltzer
Hard seltzer has experienced a great surge in popularity recently, with a market share increase of over 200% in 2019 alone. This industry is...
Driven by Convenience, Accelerated by COVID, and Here to Stay
Hard seltzer’s premium image sits in juxtaposition to the adjacent canned malt beverages of the past. Drinkers think of it as a new category,...
The Hard Seltzer Customer: An Actionable Market
Hard seltzer offers a low calorie, health-oriented image to consumers, acting as an almost natural progression of the light beer revolution of the 70s...
Can Hard Seltzer Can the Can Supply?
US shortage of aluminum blamed on the spike in popularity
The supply chain of aluminum beverage cans has been interrupted. Analysts float the possible explanation...
Hard Seltzer Risks to Big Publicly Traded Brewers: Make vs Buy
A key risk to Anheuser-Busch InBev (ticker: ABI), Constellation Brands (ticker: STZ), and Molson Coors Beverage Company (ticker: TAP) is their inability to take...
Mega Brewers Position for the Future of Hard Seltzer
Mega brewers are poised to benefit from hard seltzer of the next decade With the U.S. beer market facing a secular decline (-8% volume...
Tapping into Existing Supply Chains
The popularity of hard seltzer has exploded in recent years. In 2019 alone, interest in the market increased by over 200%, and every year...
