Boston Beer Diversification Continues
The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.
Pepsi’s New Beverage Alcohol Company Could Include Rockstar
PepsiCo (NASDAQ: PEP) announced that it will be forming a new company to launch HARD MTN DEW, a spiked version of its Mountain Dew brand.
Boulevard’s Quirk Hard Seltzer is Full of Surprises
Quirk, the “hard seltzer with more personality,” has expanded its product offerings, as well as its distribution footprint and marketing efforts in order to make it even easier for thirsty fans to get their hands on the eccentric hard seltzers.
Molson Coors Launches Coors Whiskey Co
Molson Coors (NYSE: TAP) is set to debut its first full-strength spirit, Five Trail Whiskey, on September 1. The blended American whiskey will be the first product launched under the new banner Coors Whiskey Co.
Pepsi Answers Coke, Hard Seltzer Wars Stage is Set
Industry insiders have been looking for PepsiCo to release its first hard beverage since its biggest rival, The Coca-Cola Company, announced the release of Topo Chico Hard Seltzer last August.
Loud Lemon Turns Up The Volume
Outdoor advertising for the lemony spiked beverage have been popping up in high traffic areas such as on the Nashville Sign, the giant digital display at West End and Broadway in Nashville’s lively downtown area.
Boston Beer Signals Hard Seltzer Still Exploding with Pepsi Alliance
While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.
Bud Light Seltzer Retro Pack is Now Timeless
Bud Light announced that the Retro Summer Tie Die variety pack is now a permanent fixture in the brand’s seltzer portfolio.
Jiant Investment to Help Hard Kombucha Growth
Jiant Hard Kombucha has just received some giant news. The beverage company, which crafts a line of hard kombucha as well as a newly debuted line of hard tea, secured $2.3 million in its latest round of seed funding.
Wild Basin Strawberry Coconut Exceeds Expectations
Wild Basin’s fan favorite flavor Strawberry Coconut is being launched as a standalone 12 pack.
