Boston Beer Signals Hard Seltzer Still Exploding with Pepsi Alliance
While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.
Bud Light Seltzer Retro Pack is Now Timeless
Bud Light announced that the Retro Summer Tie Die variety pack is now a permanent fixture in the brand’s seltzer portfolio.
Jiant Investment to Help Hard Kombucha Growth
Jiant Hard Kombucha has just received some giant news. The beverage company, which crafts a line of hard kombucha as well as a newly debuted line of hard tea, secured $2.3 million in its latest round of seed funding.
Wild Basin Strawberry Coconut Exceeds Expectations
Wild Basin’s fan favorite flavor Strawberry Coconut is being launched as a standalone 12 pack.
Vizzy Lemonade Hard Seltzer Launches 8 Months Ahead of Schedule in Canada
Thanks to the early success of the Vizzy brand in Canadian markets, Molson Coors is releasing its spiked and sparkling lemonade ahead of schedule.
BarBox Expands Lineup of RTD Craft Cocktails in Friendly Packaging
BarBox’s line of boxed cocktails, including its two newest offerings, are made with high quality ingredients and packaged with thoughtful, eco-friendly materials.
Aluminum Can Prices Under Spotlight in Congress
Senators Tammy Baldwin, Democrat from Wisconsin, and Tom Cotton, Republican from Arkansas, have teamed up to reintroduce the Aluminum Pricing Examination (APEX) Act. The bipartisan legislation was introduced as a way to provide enhanced oversight of the markets responsible for reporting aluminum premium pricing.
Yahoo Finance Says Hard Seltzer Still the ‘IT’ Drink
In a Yahoo Finance newsletter Andy Serwer published on Saturday titled, “Why hard seltzer is still America's 'it' drink,” the journalist and former managing editor of Fortune explained why he is confident the beverage category is not another dying trend.
Corona Limonada Vending Machine Stunt is Muy Bueno
In one of this summer’s most delicious campaigns, Corona is introducing its new spiked and sparkling Limonada hard seltzer via a voice activated vending machine.
Pepsi Dumps Juice for Cash
PepsiCo has agreed to sell its Tropicana and Naked Juice brands to PAI Partners, generating $3.3 billion in cash. Private equity fund PAI Partners has controlling investments in Refresco, the world's largest independent bottler of beverages, which packages canned cocktails and beer, among other items.
