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Hard Seltzer News

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    • AllDistributionM&AMarketingOn PremiseOperationsPeoplePublicly Traded
      People celebrating with balloons and cake at an event.
      Brand List

      Fellr’s Fourth Anniversary: A Toast to Innovation and Growth

      Colorful cans of Quirk Hard Tea with citrus fruits.
      Brand List

      Boulevard Brewing Co. Unveils Quirk Hard Tea: A Refreshing Twist on…

      Celsius can with strawberries and passionfruit on a bright background.
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      Celsius Unveils Refreshing Strawberry Passionfruit Flavor

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      Exploring the Rise of Hard Seltzer: A Refreshing Trend in Beverages

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      Colorful Crystal Light Vodka Refreshers in glasses with garnishes.
      Brand List

      Kraft Heinz Shakes Up Beverage Industry with Crystal Light Vodka Refreshers

      People celebrating with balloons and cake at an event.
      Brand List

      Fellr’s Fourth Anniversary: A Toast to Innovation and Growth

      Colorful cans of Quirk Hard Tea with citrus fruits.
      Brand List

      Boulevard Brewing Co. Unveils Quirk Hard Tea: A Refreshing Twist on…

      Celsius can with strawberries and passionfruit on a bright background.
      Brand List

      Celsius Unveils Refreshing Strawberry Passionfruit Flavor

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      Colorful Crystal Light Vodka Refreshers in glasses with garnishes.
      Brand List

      Kraft Heinz Shakes Up Beverage Industry with Crystal Light Vodka Refreshers

      Fans celebrating with Truly Hard Seltzer at a soccer match.
      For Fans

      Truly Hard Seltzer Teams Up With U.S. Soccer Federation to Enhance…

      People celebrating with balloons and cake at an event.
      Brand List

      Fellr’s Fourth Anniversary: A Toast to Innovation and Growth

      Colorful cans of Quirk Hard Tea with citrus fruits.
      Brand List

      Boulevard Brewing Co. Unveils Quirk Hard Tea: A Refreshing Twist on…

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CENTR CBD drink
Brand List

CENTR Brands Signs U.S. Distribution Agreement with Southern Glazer’s Wine &...

Press Release - April 23, 2021
Old Bar Habits
Brands

Post-Pandemic Bars Shed Old Habits, Embrace Canned Cocktails

Shirani Jayasuriya - April 23, 2021
Boston Beer Stock rises due to Truly performance
Brands

SAM Stock Surges on Truly Fine Q1 Results

Aiden Gentson - April 23, 2021
Brand List

Sipful Drinks Marks Earth Day with Commitment

Caroline Hill - April 22, 2021
Heineken UBS Arena
Brands

NYC’s UBS Arena Signs Deal with Heineken for Hard Seltzer &...

Caroline Hill - April 22, 2021
Quatreau CBD seltzer
Brand List

Canopy Growth Taps Southern Glazer for US Distribution of Quatreau

Aiden Gentson - April 21, 2021
Natural Light frozen popsicles
Brand List

How much alcohol is in Naturdays Frozen Icicles?

Caroline Hill - April 21, 2021
Victory Waves Hard Seltzer
Brand List

Victory Brewing Makes Waves

Shirani Jayasuriya - April 21, 2021
Boston Beer Truly Hard Seltzer
Consumer Trends

Will Thursday be Truly Special for Boston Beer?

Shirani Jayasuriya - April 20, 2021
Dragon's Share Seltzer
Brand List

New Holland Brewing Brings the Dragon’s Share

Erin Grafton - April 20, 2021
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Colorful Crystal Light Vodka Refreshers in glasses with garnishes.

Kraft Heinz Shakes Up Beverage Industry with Crystal Light Vodka Refreshers

March 7, 2025
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People celebrating with balloons and cake at an event.

Fellr’s Fourth Anniversary: A Toast to Innovation and Growth

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Colorful cans of Quirk Hard Tea with citrus fruits.

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Colorful Crystal Light Vodka Refreshers in glasses with garnishes.

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March 6, 2025
People celebrating with balloons and cake at an event.

Fellr’s Fourth Anniversary: A Toast to Innovation and Growth

February 17, 2025

EDITOR PICKS

Colorful Crystal Light Vodka Refreshers in glasses with garnishes.

Kraft Heinz Shakes Up Beverage Industry with Crystal Light Vodka Refreshers

March 7, 2025
Fans celebrating with Truly Hard Seltzer at a soccer match.

Truly Hard Seltzer Teams Up With U.S. Soccer Federation to Enhance...

March 6, 2025
People celebrating with balloons and cake at an event.

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