Home Trends Brands Andrew Rodbell Explains the Consumer Journey from Beer to His RTD Cocktails

Andrew Rodbell Explains the Consumer Journey from Beer to His RTD Cocktails

This past week, Hard Seltzer News Podcast was joined by Andrew Rodbell, Co-Founder of Post Meridiem Spirits, makers of timeless cocktails with real ingredients. He shared learnings from time in corporate America, in brand management at The Coca-Cola Company, to being an entrepreneur in the RTD cocktail category. He commented on his rise in sales volume as a result of hard seltzer serving as a kick-start in the journey to something different.

Stephanie Meade