Two Lane Hits the Road in Southeast

Two Lane Hard Seltzer distribution began to outlets in Alabama, Georgia, Florida, North Carolina, South Carolina, Tennessee, and Virginia.
Game Up Hard Seltzer

Game Time Introduces Game Changing Hard Seltzer

Game Time Beverages is set to launch Game Up, an innovative new hard seltzer with three electrolytes and real fruit. Distribution will begin in Spring 2021.

Sonic Teams with COOP Ales to Launch Hard Seltzer

Two Oklahoma City powerhouse brands, Sonic Drive-In and COOP Ale Works, are joining forces to create a line of hard seltzers inspired...
Bang MIXX hard seltzer in 12 packs

Bang Fires Now and Later

Hard Seltzer News has learned about a possible brand expansion for Bang Energy's line of hard seltzers, which includes MIXX hard seltzer, to be released soon.
AlphaWater Hard Seltzer

AlphaWater Released Today

New Realm Brewing is releasing its much anticipated premium hard seltzer today. Affectionately titled AlphaWater, the spiked and sparkling beverage is a labor of...
Bold Rock Hard Lemonade Seltzer

Bold Rock to Release Hard Lemonade Seltzer

With several new high profile offerings recently hitting store shelves, sparkling hard lemonade made up 10% of the seltzer market at the start of the year.

Big Brands Bring Awareness with Publicity — in the Market or in the Courts

The old adage that any publicity is good publicity certainly still rings true, and USDA certified organic hard seltzers are getting their share of the spotlight after a brief -- but important -- legal battle with Anheuser-Busch (NYSE: BUD). 

Naked Seltzer Betters the Home Bar

Soon, consumers may ditch their home stash of vodka and tonic in favor of clean or "naked" hard seltzers, void of fruit flavorings. 

Bud Light Seltzer Knows You are Out of Office

A new variety pack from Bud Light Seltzer hits store shelves nationally on March 1. Anheuser-Busch (NYSE: BUD) continues...

Travis Scott Drops Release Date for Cacti Spiked Seltzer

Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed on Instagram. Fans can sign up on the company’s website to receive an alert when it is available in their area.

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