We know you like Vizzy, but do you like like the hard seltzer brand? This break-up season, Vizzy wants you to rather publicly dump White Claw for their brand, made with the antioxidant vitamin C.

The new campaign is inspired by the traditional pre-holiday spike in break ups, and is handing out a bunch of rewards, including 5,000 payments of $15 each, sent via Venmo.

“Social trends show that mid-December kicks off what is known as break up season, when couples evaluate their relationships and realize they deserve more from their partners before heading into the holidays or a new year,” said Elizabeth Hitch, senior marketing director for Vizzy Hard Seltzer in a press release announcing the campaign.

“Vizzy believes you should never, ever settle. That’s why we’re helping consumers get the hard seltzer they deserve.”

Contest Rules

The #DeClawTheClaw campaign officially kicked off on December 15. Legal-drinking-age (LDA) consumers are invited to post a picture to their Instagram or Twitter accounts proving that they do not follow White Claw on that platform, using the hashtags #DeClawTheClaw and #Sweeps (don’t forget to tag @VizzyHardSeltzer if posting to Instagram).

The first 5,000 consumers to post (500 on Insta and 4,500 on Twitter) their Claw break ups will be gifted with a free 12-pack on Vizzy, sent via a $15 Venmo payment. One lucky, randomly chosen winner will receive a free year of Vizzy Hard Seltzer (in the form of $500).

Entrants must have a public account to enter, and must be a follower of the verified Vizzy Twitter or Vizzy Instagram account until February 1, 2021, to be eligible for the prize.

Vizzy is Made with Vitamin C

Molson Coors’ Vizzy Hard Seltzer is the first made with the antioxidant vitamin C, making it a positive resolution for 2021. It comes in four fun flavor combinations: Black Cherry Lime, Blueberry Pomegranate, Pineapple Mango, and Strawberry Kiwi.

Vizzy contains 100 calories per can, one gram of sugar, two grams of carbs, five percent ABV, and is gluten-free. Its vitamin C comes from the superfruit acerola cherry, which contains approximately 30 times more Vitamin C per cup than the average orange.

If vitamin C isn’t enough, in October Vizzy announced an on-going partnership with the Human Rights Campaign (HRC) in honor of National Coming Out Day, which included a $1 million pledge to the LGBTQ rights organization. The hard seltzer brand also pledged to support HRC in its anti-discrimination work as they develop “impactful and meaningful programming.”

Molson Coors Goes Beyond Beer

Molson Coors has made significant moves into the hard seltzer space in 2020, releasing its eponymous Coors Seltzer in addition to Vizzy. The beverage company also announced a partnership with the Coca-Cola Company to distribute its upcoming Topo Chico Hard Seltzer, marking Coke’s first foray back into the US hard drinks market in nearly 20 years.

In conjunction with the release of Coors Seltzer, Molson launched the world’s easiest volunteer program. For every 12-pack purchased, Coors pledged to restore 500 gallons of river water through a partnership with Change the Course.

More information about Vizzy’s #DeClawTheClaw campaign, including how to enter, free method of entry instructions, odds, prize details, and restrictions, can be found at www.promorules.com/PL014787. You can also connect with Vizzy on Twitter @vizzyseltzer or on Instagram @vizzyhardseltzer. It could be the start of a beautiful relationship.

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