Two Chicks Cocktails is embracing beauty when it comes to marketing their brand, and their package design is center stage — until you open a can and take a sip, of course. The brand successfully balances good taste with beautiful design.
In an exclusive interview with Hard Seltzer News, CEO of Two Chicks, Linda Dow Cash, spoke about the company’s aesthetic approach to marketing their story, mission and product.
Eye-catching and Palate Pleasing
“We really wanted something that was really eye-catching, something that looks as good as it tastes,” said Cash. “We wanted to make sure that [sic] it fueled the fun conversation [and] positive energy.”
Most entrepreneurs already know that consumers love connecting over a story when it comes to exploring new brands. Two Chicks takes this a step further and really weaves the story of the people behind the company into the product’s aesthetics. Indeed, much of the story behind the brand comes from the experiences of founder Meghan Hanna, who was “always a part of the two chicks,” according to Cash.
“The brand is based on Meghan’s life,” Cash explained. “Meghan is one of two daughters, she has two daughters and she was raised by two moms.”
Emphasis on inclusion, support and gender equality when it comes to the brand’s story, along with the bright, fun and welcoming packaging, hopes to pull in consumers with positive vibes.
“Meghan wanted a brand that started conversation for people, helped them connect over cocktails,” said Cash. “She felt there was a void in the marketplace.”
Even Meghan’s childhood love of heart-shaped designs and fashion accessories is acknowledged and prominently featured on the packaging. All of these design choices are encompassed in Two Chicks’ trademarked Deliciously Designed principle, which Cash expanded on.
“It came with the design that we had, the botanical hearts,” said Cash. “We wanted that 30-second eyecatching packaging that you would look [at] and say, ‘Wow this is cute, this is pretty. What is it?’ and then, once you buy it, you taste it and you go, ‘Wow, this is really good,’ so that’s where Deliciously Designed came from — we designed a beautiful package!”
Packaging Design Elements Come Together
Each element of the design nods to and reinforces the story, mission and heart of the brand.
“You’ll see we have the botanicals on there to explain that we [use] all natural ingredients,” Cash said. “We have the hearts that are subliminally there on the can, which will make you love us, and also, with the logo having the two hearts stacked on top of each other, to show support.”
The only potential downside to this ultra-gorgeous packaging? Well, some men can be a little bit intimidated.
“You do have an occasional banter of, ‘Oh, you’re drinking Two Chicks
,’ when guys are talking to other guys,” Cash said. “But then, when they say, ‘Hey, did you taste this?’ Then, they taste it and they go, ‘Oh wow, this is good,’ so guys that are secure with their masculinity are having zero problems drinking this.”
Embrace beauty, fellas! You’ll be rewarded.
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