hard seltzer in bottles and cans

Viper Hard Seltzer Launches in Bottles and Cans

Asahi entered the UK hard seltzer market this week with its Viper brand in lime and cranberry flavors, each packaged in both glass bottles and cans.

Update: On-Premise Demand Happening Faster than Expected

Thanks to the recent re-openings of many cities and states, bars and restaurants are finally able to serve consumers at full capacity.
Luxardo sparkling RTDs in cans

Italian Spirits Legend Luxardo Enters RTD Cocktail Arena

Luxardo, is celebrating its 200 year anniversary by launching its first ever line of artisanal, ready-to-drink (RTD) canned cocktails in the US.

Harrod’s Places Hard Seltzer on Store Menu

Harrods, the largest and probably most famous department store in all of Europe, will sell hard seltzer. It's iconic Food Hall has added the drink to its offerings, a result of a partnership with Lilo beverages in London.

Hard Seltzer Brands Scramble to Fill On-Premise Pipeline

As bars and restaurants are permitted to re-open and return to capacity, what will the supply chain look like?
RTD cocktails sold via Shopify

Spiritfruit Launches DTC Sales via Shopify

Spiritfruit is making moves. The ready-to-drink canned cocktail company has launched an online, direct-to-consumer (DTC) store on Shopify.
White Claw Columbia SC

White Claw SC Plant Nears Completion, Hiring Accelerates

Mark Anthony Brewing’s new $400 million facility is nearing completion in Columbia, South Carolina, and the company plans to hire for hundreds of open positions.

Illinois Extends To-Go Cocktails While Offering Shots for a Shot

Illinois extended its cocktail to-go law, allowing bars and restaurants to sell alcohol to-go for another three years. The law, which was created to help hospitality businesses struggling during the COVID-19 pandemic, will now remain in effect until at least January 3, 2024.

Truly Freeze Pops Begin Shipments

June is coming in hot, and Truly is offering consumers a new way to beat the heat. The hard seltzer brand launched a line of Lemonade Freeze Pops on Tuesday featuring Strawberry Lemonade, Mango Lemonade and Original Lemonade flavors.
Smirnoff Patriotic hard seltzer

Smirnoff Serves Patriotic Cocktails for Memorial Day

Get ready for the summer of Red, White, and Berry! Smirnoff is bringing back its popular summer seasonal flavor and expanding the product line.

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