Hard Seltzer News has learned about a possible brand expansion for Bang Energy’s line of hard seltzers, which includes MIXX hard seltzer, to be released soon.
In filings with the US Patent & Trademark Office (USPTO), Bang Energy, with headquarters in metropolitan Miami, seeks to use a new name associated with hard seltzer. The company, through its intellectual property holding company, has applied for the trademark for “Zeugma” an alcoholic beverage. The application submitted by attorneys on February 26 with the USPTO states that the company intends to use Zeugma in interstate commerce.
Bang seeks to protect its Zeugma trademark in several categories, including hard seltzer, “alcoholic cocktail mixes,” and “alcoholic energy drinks”. The term “zeugma” refers to a figure of speech where word with a double meaning is used. For example, “She poured out her heart and her seltzer.”
Hard Seltzer with Caffeine
An alcoholic energy drink would be an interesting move, if not risky. Four Loko famously got in hot water over its drink that combined caffeine with alcohol. In 2010, the FDA warned Four Loko and others that their drinks were a public health concern.
Bang’s MIXX hard seltzer contains no caffeine. Monster Beverage (NASDAQ: MNST) has been publicly pursuing the development of a hard seltzer, but yet to release one. The company’s CEO Rodney Sacks has stated that if and when Monster releases a hard seltzer, it will not be “heavily caffeinated.”
MIXX Hard Seltzer Release Date
While innovation apparently continues in the hard seltzer category at Bang headquarters, the release date of its MIXX hard seltzer is expected be announced by Friday, March 5. Kroger will be one of the first locations that fans can find the highly anticipated release of 2021 hard seltzers.
MIXX will have 100 calories and 5% ABV, but no caffeine, nocarbs, sugar or artificial colors. Four electrolytes have been added, in keeping with tradition of Bang Energy drinks. Introductory flavors include Frosé Rosé, Piña Colada, Purple Kiddles, and Strawberry Blast.
“We are serious about innovation that exceeds all expectation,” said Jack Owoc, CEO.
You could win a PlayStation
Bang announced a sweepstakes that ends on Friday, March 5. The four grand prizes are Playstation 5 game consoles, with one of those being the digital version. To enter, consumers must follow three steps. First they must share the sweepstakes post to their Instagram story. Next, participants must go to the sweepstakes Instagram account and follow everyone that that account is following. Lastly, consumers log on to the sweepstakes website and complete a short form.
All the grand prizes will be wrapped in MIXX hard seltzer graphics, as one more way for the company to ensure some instagrammable moments for the young brand of hard seltzer.
Interestingly, one of the accounts that participants must follow is the Bang Mixx Hard Seltzer Instagram account. There is no mention of having to be 21 or older in the sweepstake’s official rules.
Bang Energy was recently named a finalist in the 2021 Manufacturer-of-the-Year awards, presented by the South Florida Manufacturers Association (SFMA). The company qualified in the top category of 200 or more employees. The award goes to manufacturers that “demonstrate excellence throughout all facets of their business in the area of leadership, strategy, customers, workforce, operations, and knowledge management.” In its 42nd year, the SFMA will present awards in a ceremony on June 10, 2021.
- Kraft Heinz Shakes Up Beverage Industry with Crystal Light Vodka Refreshers - March 7, 2025
- Truly Hard Seltzer Teams Up With U.S. Soccer Federation to Enhance Fan Experience - March 6, 2025
- Fellr’s Fourth Anniversary: A Toast to Innovation and Growth - February 17, 2025
