Starting today, White Claw Hard Seltzer Iced Tea is available nationwide, after much anticipation since the breaking news was reported in November of 2020.
Mark Anthony Brewing’s darling brand announced the release in a statement this morning.
“Since its inception in 2016, White Claw has seen incredible growth, and we don’t plan to stop anytime soon. Our consumers crave more flavor and more variety, and that’s just what we’re delivering with White Claw® Hard Seltzer Iced Tea. You combine the leader in hard seltzer with the ever-growing tea trend, and you’ve got a winner,” said John Shea, Chief Marketing Officer, White Claw Hard Seltzer, North America.
White Claw’s Hard Seltzer Iced Tea is crafted using a process the company trademarked as BrewPure, “sustainably sourced brewed tea.”
The new product is sold in 12-count variety packs of slim cans. Flavors include Lemon, Raspberry, Mango, and Peach. Each 12-ounce can has 100 calories and 5% ABV, as does White Claw hard seltzer. The products are gluten free due to their brewing process, which includes fermentation of cane sugar variants.
White Claw is the top selling hard seltzer brand on the planet, so innovation into the spiked iced tea category does two things. It allows the company to gain more market share on beverage alcohol occasions, but it also give credibility to the subcategory itself.
Other big names in seltzer have recently introduced hard iced teas, including Boston Beer (NYSE: SAM) with Truly Hard Seltzer Iced Tea. Molson Coors (NYSE: TAP) and AriZona beverage collaborative effort of Arnold Palmer Spiked includes three flavors. New Belgium Brewing has applied for trademark protection for new hard tea products.
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