Canadians will now be able to enjoy Vizzy Hard Seltzer Lemonade eight months earlier than expected. Thanks to the early success of the brand in Canadian markets, Molson Coors is releasing its spiked and sparkling lemonade ahead of schedule.

Vizzy’s new hard seltzer lemonade is available across Canada. Legal drinking age (LDA) fans can buy six packs of raspberry lemonade or watermelon lemonade, which are sold in 355 ml. cans.

“Vizzy has proven to be very successful in Canada very quickly, and we saw a massive opportunity to meet consumer demand for innovation,” says Michelle Sowinski, senior brand manager of seltzers and flavour for Molson Coors Beverage Company.

“Lemonade is one of the fastest-growing hard seltzer subsegments in North America, and Vizzy Lemonade is the perfect beverage for summer occasions.”

So far Canadian consumers have taken to the new lemonade hard seltzer trend just as quickly as American markets. According to Sowinski, flavor-forward variety packs are helping to drive sales for the new releases.

“We know flavour is the top purchase driver in seltzer, so we are always looking for new and innovative ways to excite and delight consumers,” Sowinski says. “Vizzy Lemonade features unique flavours that people don’t expect, helping them continue discovering flavours in the category.”

The seltzer brand is famous for its flavor blends. Even the original flavors all blend two fruit flavors, giving their seltzers a fun twist.

Vizzy and Coors Seltzer both launched in Canada this spring. The launches were part of Molson Coors shift in strategy toward more beyond beer options, which include a big focus on hard seltzer.

The beverage company announced a $100 million investment to increase its in-house production capabilities for hard seltzer. The space was identified as a top priority for 2021.

The investment includes plans to more than quadruple the company’s spiked and sparkling capacity.

Currently, both Vizzy and Coors Seltzer are among the top 10 spiked seltzer brands sold in Canada. Coors Seltzer enjoys the number six spot with a 3.7 share. In contrast the brand was recently discontinued in US markets.

“[B]oth brands will continue to receive significant investment in production, commercialization and innovation,” according to a blog post from Molson Coors.

Molson reports that Vizzy’s sales are surging in Canada’s on-premise sales. “[I]t ranks as the top seltzer brand sold in the channel in Ontario since the province lifted COVID restrictions and consumers’ favourite bars and restaurants reopened.”

Demand for Vizzy Hard Seltzer, which contains vitamin C from the superfruit acerola cherry, continues to grow in the country. Distribution has grown by more than 80% since its launch earlier this year.

As bars and restaurants continue to cautiously open back up, it makes sense that more consumers would choose an alcoholic drink that offers an added boost of vitamin C to help keep their immune systems strong.

“Vizzy has great momentum, and we’re excited to give people what they want in a lemonade hard seltzer,” Sowinski says.

Canadians can enjoy the rest of their summer with Vizzy Hard Seltzer lemonade, and get an extra dose of vitamin C, too.

Erin Grafton
Latest posts by Erin Grafton (see all)