Kraft Heinz Shakes Up Beverage Industry with Crystal Light Vodka Refreshers
Kraft Heinz has officially entered the alcohol market with the launch of Crystal Light Vodka Refreshers, a new line of low-calorie, ready-to-drink cocktails. This...
Truly Hard Seltzer Teams Up With U.S. Soccer Federation to Enhance Fan Experience
The U.S. Soccer Federation has announced a groundbreaking multi-year partnership with Truly Hard Seltzer, marking the first official hard seltzer collaboration in the history...
Fellr’s Fourth Anniversary: A Toast to Innovation and Growth
FELLR, the innovative Australian beverage brand, is celebrating its fourth anniversary with remarkable achievements, including a 40% growth in the last fiscal year. Founded...
Boulevard Brewing Co. Unveils Quirk Hard Tea: A Refreshing Twist on a Classic
Boulevard Brewing Co., the largest specialty brewer in the Midwest, has launched its latest innovation, Quirk Hard Tea, which promises to shake up the...
Celsius Unveils Refreshing Strawberry Passionfruit Flavor
Celsius has officially launched its latest energy drink flavor, Strawberry Passionfruit, adding a vibrant option to its popular lineup. This new flavor aims to...
Exploring the Rise of Hard Seltzer: A Refreshing Trend in Beverages
Not too long ago, if someone mentioned spiked sparkling water, you'd probably raise an eyebrow. Fast forward to today, and hard seltzer is everywhere....
Hinny Hard Seltzer Partners with Amerks to Elevate Game-Day Experience
Hinny Hard Seltzer, a craft beverage company based in Wayne County, has announced an exciting partnership with the Rochester Americans (Amerks), a professional hockey...
Lion and Mark Anthony Brands Part Ways: White Claw Distribution Agreement Ends
In a significant shift within the beverage industry, Lion Australia and Mark Anthony Brands International (MABI) have announced the termination of their distribution agreement...
Next Century Spirits Acquires Minority Stake of VIDE, A Look Into The Story Behind...
In 2018, a vision emerged in a Long Island kitchen that would soon revolutionize a virtually non-existent category: spirit-based RTDs. Ryan Laverty and Sal...
Passion Tree Targets Health-Conscious Consumers with Mini Hard Seltzer in New Flavors
Passion Tree, the eco-friendly hard seltzer company from Southern California, introduces Passion Tree Minis, the first-ever mini hard seltzer.
