Passion Tree, the eco-friendly hard seltzer company from Southern California, introduces Passion Tree Minis, the first-ever mini hard seltzer. Passion Tree Minis are a fun sized option to moderate drinking, bridging the gap between non/alcoholic and low-ABV beverages by focusing on portion size.
Passion Tree Minis, packaged in a new signature mini-sized of 7.5oz, officially rolled out through all Target stores across California, Florida, Illinois, Texas and New York on October 16th. The company designed the product for those who “embrace balance, celebrate responsibly, and cherish every #minimoment in life.”
Exclusive to minis, Passion Tree also launched two new flavors, coconut and lychee, in the variety 10-pack package. With their compact size, signature light carbonation, premium brewing process using nano-filtration, Gluten-Free and Kosher certification, and at only 70 calories per can, these mini hard seltzers serve to disrupt the hard seltzer market.
“It’s cool to see how the minis not only cater to a vast number of health-conscious consumers, but also how it invigorates the market with a novel, enjoyable option. Our focus now is expanding distribution, as we think everyone should have a chance to enjoy a chilled Passion Tree mini.” says Garrett Olsen, CEO of Passion Tree.
Passion Tree was founded on celebrating passions and contributing to environmental well-being. With every pack sold, one tree is planted, reinforcing their slogan: “mini Can. Big Impact.” Passion Tree has already planted over 52,000 trees in partnership with Eden Reforestation Projects, and their commitment to a greener planet continues to grow with the launch of their mini line.
Passion Tree minis are offered in five exotic flavors: Guava, Dragon Fruit, Boysenberry and the two new flavors Coconut & Lychee. All mini variants come in a 7.5oz can, boast a delightful 5.5% ABV, are 70 Calories, GF, Kosher and available for purchase at Target in their Variety 10-pack at a price of $18.99 and their Guava 6-pack or Coconut 6-pack for $11.99. Store locators can be found at drinkpassiontree.com.
Passion Tree invites consumers to cherish life’s #minimoments, whether it’s conquering a challenging hike, catching the perfect wave, achieving a personal milestone, finishing a day of hard work, tailgating or just enjoying time with friends, top it off with a Passion Tree mini – an ideal size for any occasion. After all, life is made from the mini moments, and Passion Tree thinks that’s worth celebrating.
For more information please visit drinkpassiontree.com and follow @PassionTree on social.
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