Anheuser-Busch Tests RTD Cocktails in a Box
At 12% ABV and 20 suggested servings per box, A-B’s new Boxology promises bartender quality cocktails made with real spirits. The brand's innovation team developed the product in record time, having only applied for intent-to-use trademark protection in April of this year.
Michelob Ultra Organic Seltzer Watermelon Strawberry and Black Cherry Join the Line-up
Michelob Ultra Organic Seltzer is welcoming two new flavors to its portfolio, and they are the perfect way to toast the end of summer. Watermelon Strawberry and Black Cherry are joining the line up, just in time for Labor Day weekend.
First Look: VIDE Grapefruit Tequila Soda
VIDE premium canned cocktail brand has just launched a new flavor--its first tequila-based offering--Grapefruit Tequila Soda.
Sapporo Hard Seltzer Tests Japan Market
Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.
Fabrizia Vodka Soda Hopes to Put Squeeze on Goliaths
Fabrizia, a family-owned spirits company based in Salem, New Hampshire, recently launched a ready-to-drink (RTD) Vodka Soda line. Known for crafting its flagship limoncello liqueur with 100% Sicilian lemons, Fabrizia may appear to be an unlikely contender in the highly competitive category of hard seltzer.
Bravazzi Takes Early Lead in Canned Cocktail Voting
USA Today wants to know the public's favorite ready-to-drink (RTD) canned cocktail. The online edition is rounding up its readers’ favorite RTDs, spirits, new...
RancH2O Launches Gin Fizz
Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.
Heineken Grows Beyond Beer Category with Sparkling Wine
Heineken USA is taking an intriguing new step to expand its Beyond Beer portfolio by announcing Comb & Hive canned sparkling wine.
Pepsi’s New Beverage Alcohol Company Could Include Rockstar
PepsiCo (NASDAQ: PEP) announced that it will be forming a new company to launch HARD MTN DEW, a spiked version of its Mountain Dew brand.
Boulevard’s Quirk Hard Seltzer is Full of Surprises
Quirk, the “hard seltzer with more personality,” has expanded its product offerings, as well as its distribution footprint and marketing efforts in order to make it even easier for thirsty fans to get their hands on the eccentric hard seltzers.
