Brown Forman Earnings Announcement will Give Peek at Success of RTD Cocktails
Brown-Forman (NYSE: BF.B) is expected to report their most recent quarterly earnings during a conference call scheduled for Wednesday morning. The company is projected to report an impressive year-over-year increase in earnings and higher revenues for its most recent quarter, which ended in April.
Spiritfruit Launches DTC Sales via Shopify
Spiritfruit is making moves. The ready-to-drink canned cocktail company has launched an online, direct-to-consumer (DTC) store on Shopify.
White Claw SC Plant Nears Completion, Hiring Accelerates
Mark Anthony Brewing’s new $400 million facility is nearing completion in Columbia, South Carolina, and the company plans to hire for hundreds of open positions.
The Citrus in Your Seltzer is Sustainable
The world's farmers of citrus fruit are benefitting from the rise in popularity of hard seltzer. The vitamin-packed composition and versatile flavor profile of citrus make it a natural for hard seltzer, hard kombucha, and canned ready-to-drink cocktails.
Nelk Boys Promise to Add Hard Seltzer to their Monthly Merch Drop
The irreverent, pranking social media vloggers known as the Nelk Boys have promised to add their own branded hard seltzer to their lineup of merchandise and various other opportunistic offerings.
United Airlines Moves Forward with White Claw on Domestic Flights
United Airlines launched service of White Claw hard seltzer on Tuesday, right on schedule.
Topo Chico Hard Seltzer Breaks Norms With Creative Video Ads
Topo Chico hard seltzer has debuted a series of commercials featuring legendary people for the iconic mineral water’s 126 year history.
Truly Freeze Pops Begin Shipments
June is coming in hot, and Truly is offering consumers a new way to beat the heat. The hard seltzer brand launched a line of Lemonade Freeze Pops on Tuesday featuring Strawberry Lemonade, Mango Lemonade and Original Lemonade flavors.
Coca-Cola Enters China with Topo Chico Hard Seltzer
The Coca-Cola Company (NYSE: KO) has announced its launch of Topo Chico Hard Seltzer in certain markets of China, the company's first ever introduction of a beverage alcohol product there.
Bacardi Gives Canned Cocktails Rum for their Money
Bacardi’s Real Rum Canned Cocktails is expanding its portfolio - and doubling the number of available flavors in the process. Joining the ready-to-drink (RTD) cocktails are the new Bacardi Bahama Mama, Mojito, and Sunset Punch.
