May You Have A Cooler Full Of Hard Seltzer
A new video advertisement for E & J Gallo’s High Noon Hard Seltzer is the blessing for a fulfilling summer we didn’t know we needed.
Coke Signals Intent to Sell Lemon-Dou Hard Seltzer in US
The Coca-Cola Company (NYSE: KO) recently released Topo Chico Hard Seltzer, the soda manufacturer’s first foray into the US alcohol market in nearly 40 years. It looks like another international favorite may be next in line, this time from Asia: Lemon-Dou.
Smirnoff Serves Patriotic Cocktails for Memorial Day
Get ready for the summer of Red, White, and Berry! Smirnoff is bringing back its popular summer seasonal flavor and expanding the product line.
Michelob Ultra Hard Seltzer Promotes IRL Experiences
Michelob ULTRA Organic Hard Seltzer is treating three lucky fans (and three of their best friends) to a “once-in-a-lifetime IRL vacation” experience. The “refreshingly real” brand will be giving away three luxurious in real life vacations cleverly inspired by the flavors in their Classic Collection of seltzers--Mixed Berry, Mango Apricot and Citrus.
Brewers Profits Increase When They Go Beyond Beer
Hard seltzers are dominating the alcoholic beverage industry. The hard seltzer market reached $3.8 billion last year and is projected to hit $11 billion by 2027. We examine the profitability of the popular beverage and the approach by Anheuser-Busch (NYSE: BUD), Molson Coors (NYSE: TAP), Constellation Brands (NYSE: STZ), and Boston Beer (NYSE: SAM).
Vizzy Signs LGBTQ+ Artist Queen Priyanka
Vizzy Hard Seltzer has a new Community Impact Director - Queen Priyanka. The international artist and drag superstar’s first task is to launch the #Vizzybility Project - a creative arts grant program designed to increase visibility for LGBTQ+ artists. #Vizzybility is the brand’s first national campaign in Canada.
Michigan Law Expands Availability of Spirit Based Canned Cocktails
The party just got a little harder in Michigan. Governor Gretchen Whitmer signed a package of bills into law that will allow Michigan distillers to produce stronger canned cocktails, while lowering the tax burden on consumers.
Sierra Nevada Releases 100 Calorie Hard Kombucha
The two lower calorie options have an ABV of 4%, while the flavors in the standard line all have an ABV of 7%. The 100 calorie flavors are packaged in standard-shaped cans while the original line is packaged in skinny cans. All options are natural, vegan-friendly, certified organic and gluten free.
Canned Cocktails Gain Traction via DTC
Post Meridiem canned cocktails can now be in your hands in 33 states. With a line up of five premium ready-to-drink (RTD) cocktails, the Atlanta-based brand is challenging consumers to BYOB (Be Your Own Bartender).
Bud Light Seltzer Introduces 24 Mix Pack
Bud Light Seltzer today launches a new 24-pack that combines Bud Light Seltzer Lemonade and Bud Light Seltzer Iced Tea. The suitcase of hard seltzer from Anheuser-Busch (NYSE: BUD) meets demand for larger variety as consumers return to pre-pandemic style events and gatherings.
