Market Insights

Hard seltzers are dominating the alcoholic beverage industry. The hard seltzer market reached $3.8 billion last year and is projected to hit $11 billion by 2027. We examine the profitability of the popular beverage and the approach by Anheuser-Busch (NYSE: BUD), Molson Coors (NYSE: TAP), Constellation Brands (NYSE: STZ), and Boston Beer (NYSE: SAM).

Vizzy Hard Seltzer has a new Community Impact Director - Queen Priyanka. The international artist and drag superstar’s first task is to launch the #Vizzybility Project - a creative arts grant program designed to increase visibility for LGBTQ+ artists. #Vizzybility is the brand’s first national campaign in Canada.

The party just got a little harder in Michigan. Governor Gretchen Whitmer signed a package of bills into law that will allow Michigan distillers to produce stronger canned cocktails, while lowering the tax burden on consumers.

The two lower calorie options have an ABV of 4%, while the flavors in the standard line all have an ABV of 7%. The 100 calorie flavors are packaged in standard-shaped cans while the original line is packaged in skinny cans. All options are natural, vegan-friendly, certified organic and gluten free. 

Post Meridiem canned cocktails can now be in your hands in 33 states. With a line up of five premium ready-to-drink (RTD) cocktails, the Atlanta-based brand is challenging consumers to BYOB (Be Your Own Bartender).

Bud Light Seltzer today launches a new 24-pack that combines Bud Light Seltzer Lemonade and Bud Light Seltzer Iced Tea. The suitcase of hard seltzer from Anheuser-Busch (NYSE: BUD) meets demand for larger variety as consumers return to pre-pandemic style events and gatherings.

Anheuser-Busch (NYSE: BUD) is releasing Bud Light Seltzer Frozen Icicles to retailers in the coming weeks, just in time for hot summer days at the pools, beaches, and lakes.

Proof Point hard seltzer can now be found at retailers in 27 states, and a variety of entertainers and producers are helping the new brand by giving their blessing.

Sonic Drive-In restaurants will not sell hard seltzer, in spite of releasing the branded beverage alcohol on May 18 at retail outlets. Initial distribution is limited to certain Oklahoma retailers, including Casey’s, Costco, Home­land, Rea­sor’s, Sprout’s, Tar­get, Wal­mart, and Whole Foods.

Molson Coors (NYSE: TAP) is investing $100 million in Canadian operations to ramp up production capability for hard seltzer. The investment will more than quadruple capacity.