Bud Light Seltzer popsicles

First Look: Bud Light Seltzer Frozen Icicles

Anheuser-Busch (NYSE: BUD) is releasing Bud Light Seltzer Frozen Icicles to retailers in the coming weeks, just in time for hot summer days at the pools, beaches, and lakes.

Proof Point Scores Rappers, Entertainers to Anoint

Proof Point hard seltzer can now be found at retailers in 27 states, and a variety of entertainers and producers are helping the new brand by giving their blessing.

Sonic Releases Hard Seltzer Broadly — Except at their Restaurants

Sonic Drive-In restaurants will not sell hard seltzer, in spite of releasing the branded beverage alcohol on May 18 at retail outlets. Initial distribution is limited to certain Oklahoma retailers, including Casey’s, Costco, Home­land, Rea­sor’s, Sprout’s, Tar­get, Wal­mart, and Whole Foods.
Molson Coors Boosts Canada hard seltzer

Molson Coors Boosts Hard Seltzer in Canada

Molson Coors (NYSE: TAP) is investing $100 million in Canadian operations to ramp up production capability for hard seltzer. The investment will more than quadruple capacity.
Lunar hard seltzer

Lunar is Asian Americana in a Can

Lunar hard seltzer is the first hard seltzer to use MSG, but its connections with Asian American culture runs much deeper. Founded in New York City by Sean Ro and Kevin Wong, Lunar is a brand born during the pandemic and rapidly gaining national attention.

New Truly Campaign Celebrates Uniqueness

Truly Hard Seltzer, from Boston Beer Co (NYSE: SAM), is celebrating uniqueness in flavors and people via its largest media investment ever. The company has hired Grammy Award-Winning Artist Dua Lipa to launch the brand's No One Is Just One Flavor campaign.

A-B InBev Won’t Let Go of Suit Over Corona Hard Seltzer Rights

Anheuser-Busch InBev (NYSE: BUD) through its Groupo Modelo unit, responded Monday in arguments over the rights of Constellation Brands (NYSE: STZ) to sell Corona Hard Seltzer in the United States.

Jim Beam Shakes Up the RTD Market

Jim Beam just launched two brand new ready-to-drink (RTD) canned cocktails. Both the Classic Highball and the Ginger Highball are made with actual bourbon.

Simplicity Cocktails Introduce Canned Spirits with Resealable Lids

Salt Lake City-based Simplicity Cocktails has introduced a new line of canned spirits complete with innovative resealable lids. The premium vodka and bourbon will be Simplicity’s first foray into spirits. The company is known for their extensive line of ready-to-drink canned cocktails.
Canteen Spirits strawberry and black cherry

Canteen Spirits Gets Lift by Anheuser-Busch

Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.

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