Molson Coors Goes Big on Hard Seltzer in Canada
Molson Coors Beverage Co. is going all-in with Beyond Beer in Canada.
First Look: Topo Chico Hard Seltzer Launch in US
Topo Chico hard seltzer will soon launch in US markets, following its successful debut in European and Latin American markets, and is seen as a key component of the company's Emerging Stronger strategy.
China’s Lingya Relaunches as Zeya Hard Seltzer
Billed as China's first hard seltzer, Lingya is now Zeya, a hard seltzer with slightly more ABV than its predecessor.
Mike Assists Mike’s in March Madness
Mark Anthony Brands is spending $35 million on an ad campaign that features Mike Tyson pitching for Mike's Hard Lemonade Seltzer. Ads will run heavily throughout NCAA's March Madness basketball tournament.
Company Brings Brewing Expertise to US Hard Seltzer Market
The German brewing team at Ziemann have proven expertise working with a range of beverage companies, from craft to large turnkey products.
Eureka Heights Zips Up Fizzy Pants
Houston’s Eureka Heights Brewery launched its own hard seltzer.
Hard Seltzer to Again Increase Q2 Seasonal Share
The spiked and sparkling segment shows promise for sales growth in the second quarter of 2021.
Diageo Acquires Far West Spirits
Diageo, one of the largest producers of spirits and beers in the world, announced on Monday that they have acquired Far West Spirits LLC.
Quatreau CBD Seltzer Launches in Four Flavors
Canopy Growth Corporation’s CBD-spiked sparkling water brand, Quatreau, officially launched online sales in the U.S. last Tuesday.
Podcast: New Realm’s Mitch Steele Talks Hard Seltzer
Hard Seltzer News podcast was joined this week by Mitch Steele, COO and Brewmaster at New Realm Brewing Company.
