Anchor’s Little Weekend is Crossover Hard Seltzer
Anchor Brewing Company, which celebrates its 125th anniversary this week, is commemorating with a logo change and the launch of Little Weekend, a light golden ale infused with juicy mango flavor.
Jack Daniels Partners with Pabst for its RTDs in Glass Bottles
The partnership will allow for expansion of Jack Daniel’s Country Cocktails through its new access to Pabst’s supply chains.
Craft Beer Marketing Awards Deadline Fast Approaching
The Craft Beer Marketing Awards (CBMA), which was expanded this year to include the hard seltzer category, will accept entries through this Friday, January 29.
How ‘Merican Mule Stands Out by Sticking to What They Know
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As new RTD and hard seltzer brands emerge, ‘Merican Mule is...
Founders Más Agave is a Different Kind of Premium Hard Seltzer
The premium positioning opens up the possibility of differentiation in the increasingly crowded hard seltzer space, while bringing more profit margin.
Coke Launches DTC in UK
The Coca-Cola Company (NYSE: KO) has launched a new direct-to-consumer (DTC) platform, Your Coca-Cola, in the United Kingdom.
Interview with Our Cart’s Danny Rejzner, CEO and Founder, and Clayton Baum, Head of...
Hard Seltzer News recently interviewed the principals at Our Cart, and discussed ways for brands to combat the rapidly shrinking shelf space at retail. This is that interview transcript.
Analyst Downgrades Truly Parent SAM Stock
Markets were surprised this morning by word that Cowen managing director Vivien Azer had downgraded guidance on Boston Beer Co. (NYSE: SAM).
PODCAST: Our Cart Leaders Discuss Strategies at Retail for Hard Seltzer Brands
In a recent interview with Hard Seltzer News, Daniel Rejzner, CEO and Co-Founder of Our Cart, was joined by his Head of US Sales,...
First Look: Mike’s Hard Lemonade SELTZER
We are just days away from one of the most anticipated spiked and sparkling releases of 2021: Mike’s Hard Lemonade Seltzer.
