Truly to Offer Pom Ginger Fizz Hard Seltzer
Truly Hard Seltzer is releasing its first holiday party pack, featuring four new limited edition flavors, including Pom Ginger Fizz.
Fas Mart Partners with DoorDash for Alcohol Delivery
Virginia-based FasMart convenience stores have partnered with DoorDash to bring alcoholic beverages to your door.
Hard Seltzer Makes Debut at Duke Football Games this Fall
Duke is joining other North Carolina schools in the conference, including the University of North Carolina in Chapel Hill and North Carolina State University in Raleigh to allow sales of hard beverages at more than just premium seating at home football games this season.
Bang to Open MIXX Hard Seltzer Manufacturing Facility
Bang’s hard seltzer, MIXX, has found a manufacturing home near Douglasville, Georgia. The new $145 million manufacturing and distribution facility is slated for Georgia’s Douglas County.
Sapporo Hard Seltzer Tests Japan Market
Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.
Boulevard Brewing Expands Fling Cocktails
Fling, Boulevard Brewing’s line of premium canned cocktails, has recently given consumers two new reasons to explore ready-to-drink (RTD) cocktails. The Kansas City brewery launched a Vodka Lemonade variety and a Craft Cocktail Mix Pack featuring four of its bar-quality craft cocktails.
Hard Seltzer Preferred Drink Off Campus this Fall
A recent study conducted by the Generation Lab, a polling and research firm based in Washington DC, found hard seltzer is perceived as “on the rise” among college students.
New Global White Claw Agency to Assist with Ambitious Growth Plans
Mark Anthony Brands’ White Claw, the hard seltzer that has reigned supreme over the US market since it first hit shelves five years ago, has appointed VCCP to assist in the development of its global creative campaigns.
RancH2O Launches Gin Fizz
Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.
Hard Seltzer Category Grows Up, Gets Serious
Analysts recently discussed the recent stock market performances of some of the most popular hard seltzer brands and what those performances mean for the future of the bubbly beverage.
