Enjoy a Socially Distanced St. Patrick’s Day
As we hit the one-year mark on the global pandemic, marked by unprecedented decline in on-premise consumption, bars and restaurants are seeing a rapid rise in traffic.
Cacti Launches, Sells Out Online
The new hard seltzer backed by rapper Travis Scott, and distributed by Anheuser-Busch (NYSE: BUD) hopes for results similar to other Scott-backed product launches.
White Claw Releases its Hard Seltzer Iced Tea
Starting today, White Claw Hard Seltzer Iced Tea is available nationwide, after much anticipation since the breaking news was reported in November of 2020.
Crown Royal Cocktails Now Ready to Drink
Crown Royal has released its own line of RTD cocktails in a can, allowing consumers to enjoy their special brand of whisky and cola specially mixed and made for home enjoyment.
Makgeolli Makes Splash as Beer Alternative
A 2,000 year old Korean rice-based, slightly fizzy hard drink called Makgeolli is beginning to trend in the US canned beverage alcohol segment.
Stone Brewing Good Stuff Hard Seltzer
Stone Brewing has broadened its horizons to remain competitive in today’s unprecedented market.
Molson Coors Goes Big on Hard Seltzer in Canada
Molson Coors Beverage Co. is going all-in with Beyond Beer in Canada.
First Look: Topo Chico Hard Seltzer Launch in US
Topo Chico hard seltzer will soon launch in US markets, following its successful debut in European and Latin American markets, and is seen as a key component of the company's Emerging Stronger strategy.
China’s Lingya Relaunches as Zeya Hard Seltzer
Billed as China's first hard seltzer, Lingya is now Zeya, a hard seltzer with slightly more ABV than its predecessor.
Mike Assists Mike’s in March Madness
Mark Anthony Brands is spending $35 million on an ad campaign that features Mike Tyson pitching for Mike's Hard Lemonade Seltzer. Ads will run heavily throughout NCAA's March Madness basketball tournament.
