Mega Brewers Position for the Future of Hard Seltzer

Mega brewers are poised to benefit from hard seltzer of the next decade  With the U.S. beer market facing a secular decline (-8% volume...

Hard Seltzer Targets all Markets

Strong market growth of the hard seltzer category is expected over the next five years.  This will be driven by newly converted seltzer drinkers...

Anheuser-Busch doubles down on hard seltzer

The mega brewer is not necessarily losing confidence in the beer industry, but all companies must look toward the future, and diversify when appropriate,...

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