Heineken Strategically Grows Global Footprint of Pure Piraña
Pure Piraña launched in Mexico and New Zealand, and Heineken has methodically increased distribution.
Make it a Double: Hard RTDs to Have Strong Growth
According to IWSR data, the category is projected to double its volume shares from 4% to 8% of total beverage alcohol between now and 2025.
Cornell Hospitality School Provides Insight on Hard Seltzer Popularity
Experts at Cornell’s Nolan School of Hotel Administration are researching hard seltzer.
Growth Opportunities Persist for Hard Seltzer
On a recent episode of CNBC’s “Mad Money” president and CEO of Constellation Brands, Bill Newlands, sat down with host Jim Cramer to discuss the alcohol beverage company’s Q2 2022 earnings as well as the future of hard seltzer.
Bud Light Seltzer Misleading on Agave Content?
Anheuser-Busch is under fire for allegedly misleading consumers in the marketing of Bud Light Platinum Hard Seltzer. A class action lawsuit filed against the alcohol beverage giant claims the company’s use of the phrase “Made With Agave” in its advertising is problematic and false in that it “misrepresented and/or omitted the attributes and qualities of the product.”
Good Dogg Seltzer to Expand Nationally
Good Dogg Beverage is expanding the distribution of its line of purpose-driven hard seltzers.
Topo Chico Hard Seltzer Launching Margarita Hard Seltzer Variety Pack
The variety pack will include four new offerings and will be the first addition of a full line of flavors for The Coca-Cola Company’s (NYSE: KO) hard seltzer brand, which will continue to be produced and distributed by Molson Coors (NYSE: TAP).
Whisper Creek Tennessee Sipping Cream Launches Spiked Coffee Cocktails
The multi-award-winning, Whisper Creek Tennessee Sipping Cream, a spirit brand of Pennington Distilling Company, announces launch of new product—Whisper Creek Spiked Coffee cocktails. Whisper...
Hotels Welcome Canned Cocktails without Reservations
The hotel industry is embracing canned cocktails as a savvy post-pandemic alternative to made-to-order drinks. Cambria Hotels and Marriott both recently reported that ready-to-drink (RTD) cocktails are checking in and it appears the canned beverages are planning for an extended stay.
Truly Announces Location of Taproom #1
Truly Hard Seltzer has revealed that its first taproom will be located in Los Angeles with an opening date in early 2022.
