Fellr’s Fourth Anniversary: A Toast to Innovation and Growth
FELLR, the innovative Australian beverage brand, is celebrating its fourth anniversary with remarkable achievements, including a 40% growth in the last fiscal year. Founded...
Boulevard Brewing Co. Unveils Quirk Hard Tea: A Refreshing Twist on a Classic
Boulevard Brewing Co., the largest specialty brewer in the Midwest, has launched its latest innovation, Quirk Hard Tea, which promises to shake up the...
Celsius Unveils Refreshing Strawberry Passionfruit Flavor
Celsius has officially launched its latest energy drink flavor, Strawberry Passionfruit, adding a vibrant option to its popular lineup. This new flavor aims to...
Exploring the Rise of Hard Seltzer: A Refreshing Trend in Beverages
Not too long ago, if someone mentioned spiked sparkling water, you'd probably raise an eyebrow. Fast forward to today, and hard seltzer is everywhere....
Hinny Hard Seltzer Partners with Amerks to Elevate Game-Day Experience
Hinny Hard Seltzer, a craft beverage company based in Wayne County, has announced an exciting partnership with the Rochester Americans (Amerks), a professional hockey...
Lion and Mark Anthony Brands Part Ways: White Claw Distribution Agreement Ends
In a significant shift within the beverage industry, Lion Australia and Mark Anthony Brands International (MABI) have announced the termination of their distribution agreement...
Next Century Spirits Acquires Minority Stake of VIDE, A Look Into The Story Behind...
In 2018, a vision emerged in a Long Island kitchen that would soon revolutionize a virtually non-existent category: spirit-based RTDs. Ryan Laverty and Sal...
Hard Seltzers: Boom or Bust?
Hard seltzer is a ready-to-drink beverage that blends carbonated water, alcohol, and fruit flavoring in a can for portability. The absolute explosion in interest...
Tell Me Whey: Dairy Hard Seltzer Developed by Cornell Scientist
Norwhey, a Nordic-inspired hard seltzer made from a byproduct of yogurt, is “light, tart, with a little bit of fruitiness,” according to inventor Sam...
CACTI Hard Seltzer Becomes Overnight Collectible
Earlier this year, when the beverage first sold out, opportunists took to eBay and similar sites to list their cans for upwards of $70.
