Colorado Sake Brewer to Introduce Unique Hard Seltzer
Colorado Sake Co. is launching a new line of hard sake seltzers this summer. The launch includes four flavors of Yuzu Ginger, Blood Orange, Mixed Berry and Lime.
Boston Beer Partners with Beam Suntory on RTD Cocktails
The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.
Treatt Helps Hard Seltzer Differentiation with Exotic Flavor Adventures
Treatt, a natural extracts and ingredients supplier across the globe, has helped many hard seltzer makers craft a flavor experience that separates them from the pack.
Meet the New Special Seltzer, Wynk
As more states legalize recreational marijuana for adult use, cannabis beverages are increasingly aiming to disrupt the alcohol market - including the new Wynk - a new seltzer that is infused with equal amounts of THC and CBD.
Bambucha Kombucha Makes it Hard
Bambucha Kombucha announced a new line of organic kombuchas, and this time they contain alcohol.
Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
Constellation Banks on Mexico Brewery Expansion
A Constellation Brands facility in Ciudad Obregón, Sonora, Mexico has expanded its production capabilities after pandemic-related delays. The upgraded facility will enhance production output by a capacity of 4.2 million barrels (5 million hectoliters).
Molson Coors Invests in UK Hard Seltzer Market
Molson Coors Beverage Company is betting big on hard seltzer in the UK. The beverage company announced this week that it is investing $34.6 million (or £25 million) in its Burton-on-Trent brewery.
3 Daughters Hard Seltzer Rebranded in Slim Cans
Florida’s 3 Daughters Brewing is giving its hard seltzer a new look. The brewery recently restyled its spiked and sparkling line, going from traditional beverage cans to sleek new slim cans, with a design inspired by the Sunshine State. The hip new cans feature bold colors and a vibrant Floridian sunset.
White Claw Dominates in Early On-Premise Resumption Reports
The hard seltzer market is more saturated than ever before. It seems like every day a new brand is hitting shelves or an existing brand is coming out with new flavors. One thing, however, has remained constant since the very beginning of the hard seltzer craze-- White Claw continues to dominate the market.
