China’s Lingya Relaunches as Zeya Hard Seltzer
Billed as China's first hard seltzer, Lingya is now Zeya, a hard seltzer with slightly more ABV than its predecessor.
Mike Assists Mike’s in March Madness
Mark Anthony Brands is spending $35 million on an ad campaign that features Mike Tyson pitching for Mike's Hard Lemonade Seltzer. Ads will run heavily throughout NCAA's March Madness basketball tournament.
SunSmash™ Makes a Fruity Splash in the Hard Seltzer Market
The search for a great-tasting hard seltzer is no longer fruitless. ShadySide Beverages™, LLC is introducing SunSmash Fruited Hard Seltzer: a new line of hard seltzers bringing a smash of real fruit flavor to the category.
Avery has new Sparkle in their Eye
Months after introducing their unique line of Sparkle glacier spiked seltzers, Avery Brewing Company has revealed a new flavor to join the original three.
Eureka Heights Zips Up Fizzy Pants
Houston’s Eureka Heights Brewery launched its own hard seltzer.
Hard Seltzer to Again Increase Q2 Seasonal Share
The spiked and sparkling segment shows promise for sales growth in the second quarter of 2021.
Truly Hard Seltzer Gets a Little Extra
One 16 ounce can of Extra has about twice the alcohol content of a 12 ounce can of Truly's original hard seltzer.
Quatreau CBD Seltzer Launches in Four Flavors
Canopy Growth Corporation’s CBD-spiked sparkling water brand, Quatreau, officially launched online sales in the U.S. last Tuesday.
Podcast: New Realm’s Mitch Steele Talks Hard Seltzer
Hard Seltzer News podcast was joined this week by Mitch Steele, COO and Brewmaster at New Realm Brewing Company.
Two Brooks Taking London by Storm
Two Brooks, a new independent spirits company out of London, just received a perfect score from the Telegraph, highest among Britain’s new seltzers.
