Growth Opportunities Persist for Hard Seltzer
On a recent episode of CNBC’s “Mad Money” president and CEO of Constellation Brands, Bill Newlands, sat down with host Jim Cramer to discuss the alcohol beverage company’s Q2 2022 earnings as well as the future of hard seltzer.
First Look: Dos Equis Expands Ranch Water 3X
Dos Equis is expanding its line of Ranch Water Hard Seltzer with a variety pack that includes new flavors.
Corona Hard Seltzer Teams Up with Buffalo Bills
The Buffalo Bills have teamed up with Corona Hard Seltzer, making the Constellation beverage brand an official hard seltzer of the New York-based NFL team.
Sammy Hagar to Launch Canned Cocktails with Free Las Vegas Show
Legendary musician Sammy Hagar is launching his first line of ready-to-drink (RTD) beverages, Sammy’s Beach Bar Cocktails, later this month.
To-po Chi-co: A Perfect Contradiction
After a successful debut in Latin America, Europe, the United States, and China among others, Topo Chico Hard Seltzer is continuing its global launch with the help of a new ad campaign.
Hard Tea Launch is Huge for Jiant
Jiant is brewing something big. The “better-for-you alcohol company” launched a new line of hard teas earlier this summer. The company, which already crafts its popular hard kombuchas with green tea, saw a hard tea offering as the logical next step.
Half Time Beverage Adds Seltzer and Canned Cocktails Gift Packs
Half Time Beverage, the US’s largest retailer of craft beers, recently added hard seltzer and ready-to-drink (RTD) canned cocktail options to its gift options.
Coming Soon: Great Lakes Agave Twist Ranch Water
Great Lakes Brewing Company (GLBC) is the latest craft beer darling to make a move Beyond Beer and into hard seltzer.
Lagunitas Expands its Beyond Beer Portfolio with Disorderly TeaHouse
Cutely named Disorderly TeaHouse, Lagunitas's new beverage will be introduced in two initial flavors - Yuzu Lemon and Mixed Up Berries - a mix of raspberry and blackberry. It rings in at a (fairly orderly) 5% ABV.
Truly to Offer Pom Ginger Fizz Hard Seltzer
Truly Hard Seltzer is releasing its first holiday party pack, featuring four new limited edition flavors, including Pom Ginger Fizz.
