Truly to Offer Pom Ginger Fizz Hard Seltzer

Truly Hard Seltzer is releasing its first holiday party pack, featuring four new limited edition flavors, including Pom Ginger Fizz.
Bud light seltzer fall flavors in cans

Bud Light Seltzer Releases Fall Flannel Fling

Bud Light Seltzer shared more information about its upcoming limited edition Fall Flannel variety pack, which includes Pumpkin Spice hard seltzer.

Anheuser-Busch Tests RTD Cocktails in a Box

At 12% ABV and 20 suggested servings per box, A-B’s new Boxology promises bartender quality cocktails made with real spirits.  The brand's innovation team developed the product in record time, having only applied for intent-to-use trademark protection in April of this year.

Michelob Ultra Organic Seltzer Watermelon Strawberry and Black Cherry Join the Line-up

Michelob Ultra Organic Seltzer is welcoming two new flavors to its portfolio, and they are the perfect way to toast the end of summer. Watermelon Strawberry and Black Cherry are joining the line up, just in time for Labor Day weekend.

Fas Mart Partners with DoorDash for Alcohol Delivery

Virginia-based FasMart convenience stores have partnered with DoorDash to bring alcoholic beverages to your door.

Sapporo Hard Seltzer Tests Japan Market

Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.

Fabrizia Vodka Soda Hopes to Put Squeeze on Goliaths

Fabrizia, a family-owned spirits company based in Salem, New Hampshire, recently launched a ready-to-drink (RTD) Vodka Soda line. Known for crafting its flagship limoncello liqueur with 100% Sicilian lemons, Fabrizia may appear to be an unlikely contender in the highly competitive category of hard seltzer.

Hard Seltzer Preferred Drink Off Campus this Fall

A recent study conducted by the Generation Lab, a polling and research firm based in Washington DC, found hard seltzer is perceived as “on the rise” among college students.

Bravazzi Takes Early Lead in Canned Cocktail Voting

USA Today wants to know the public's favorite ready-to-drink (RTD) canned cocktail. The online edition is rounding up its readers’ favorite RTDs, spirits, new...

New Global White Claw Agency to Assist with Ambitious Growth Plans

Mark Anthony Brands’ White Claw, the hard seltzer that has reigned supreme over the US market since it first hit shelves five years ago, has appointed VCCP to assist in the development of its global creative campaigns.

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