RancH2O Launches Gin Fizz

Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.

Hard Seltzer Category Grows Up, Gets Serious

Analysts recently discussed the recent stock market performances of some of the most popular hard seltzer brands and what those performances mean for the future of the bubbly beverage.
sparkling wine in cans

Heineken Grows Beyond Beer Category with Sparkling Wine

Heineken USA is taking an intriguing new step to expand its Beyond Beer portfolio by announcing Comb & Hive canned sparkling wine.

Boston Beer Diversification Continues

The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.

Wine Country Network Launches 2nd Annual Canned Challenge Competition

Wine Country Network, publishers of Wine Country International Magazine, and producers of numerous, highly respected professional beverage competitions have announced that they are accepting entries for the Canned Challenge through September 14, 2021.
Rockstar Energy Drink

Pepsi’s New Beverage Alcohol Company Could Include Rockstar

PepsiCo (NASDAQ: PEP) announced that it will be forming a new company to launch HARD MTN DEW, a spiked version of its Mountain Dew brand.

Boulevard’s Quirk Hard Seltzer is Full of Surprises

Quirk, the “hard seltzer with more personality,” has expanded its product offerings, as well as its distribution footprint and marketing efforts in order to make it even easier for thirsty fans to get their hands on the eccentric hard seltzers.

Pepsi Answers Coke, Hard Seltzer Wars Stage is Set

Industry insiders have been looking for PepsiCo to release its first hard beverage since its biggest rival, The Coca-Cola Company, announced the release of Topo Chico Hard Seltzer last August.

Loud Lemon Turns Up The Volume

Outdoor advertising for the lemony spiked beverage have been popping up in high traffic areas such as on the Nashville Sign, the giant digital display at West End and Broadway in Nashville’s lively downtown area.

Boston Beer Signals Hard Seltzer Still Exploding with Pepsi Alliance

While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.

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