Marketing

Great Lakes Brewing Company (GLBC) is the latest craft beer darling to make a move Beyond Beer and into hard seltzer.

Cutely named Disorderly TeaHouse, Lagunitas's new beverage will be introduced in two initial flavors - Yuzu Lemon and Mixed Up Berries - a mix of raspberry and blackberry. It rings in at a (fairly orderly) 5% ABV.

Truly Hard Seltzer is releasing its first holiday party pack, featuring four new limited edition flavors, including Pom Ginger Fizz.

Bud Light Seltzer shared more information about its upcoming limited edition Fall Flannel variety pack, which includes Pumpkin Spice hard seltzer.

At 12% ABV and 20 suggested servings per box, A-B’s new Boxology promises bartender quality cocktails made with real spirits.  The brand's innovation team developed the product in record time, having only applied for intent-to-use trademark protection in April of this year.

Michelob Ultra Organic Seltzer is welcoming two new flavors to its portfolio, and they are the perfect way to toast the end of summer. Watermelon Strawberry and Black Cherry are joining the line up, just in time for Labor Day weekend.

Virginia-based FasMart convenience stores have partnered with DoorDash to bring alcoholic beverages to your door.

Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.

Fabrizia, a family-owned spirits company based in Salem, New Hampshire, recently launched a ready-to-drink (RTD) Vodka Soda line. Known for crafting its flagship limoncello liqueur with 100% Sicilian lemons, Fabrizia may appear to be an unlikely contender in the highly competitive category of hard seltzer.

A recent study conducted by the Generation Lab, a polling and research firm based in Washington DC, found hard seltzer is perceived as “on the rise” among college students.