Marketing

Outdoor advertising for the lemony spiked beverage have been popping up in high traffic areas such as on the Nashville Sign, the giant digital display at West End and Broadway in Nashville’s lively downtown area.

While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.

Wild Basin’s fan favorite flavor Strawberry Coconut is being launched as a standalone 12 pack.

BarBox’s line of boxed cocktails, including its two newest offerings, are made with high quality ingredients and packaged with thoughtful, eco-friendly materials.

Mico Tequila, the modern spirited, small batch tequila distillers, have made a name for themselves in the seltzer genre now, offering ready-to-drink Mico Tequila...

In a Yahoo Finance newsletter Andy Serwer published on Saturday titled, “Why hard seltzer is still America's 'it' drink,” the journalist and former managing editor of Fortune explained why he is confident the beverage category is not another dying trend.

In one of this summer’s most delicious campaigns, Corona is introducing its new spiked and sparkling Limonada hard seltzer via a voice activated vending machine.

PepsiCo has agreed to sell its Tropicana and Naked Juice brands to PAI Partners, generating $3.3 billion in cash. Private equity fund PAI Partners has controlling investments in Refresco, the world's largest independent bottler of beverages, which packages canned cocktails and beer, among other items.

A new ready-to-drink (RTD) beverage could be joining the ever popular White Claw and Mike’s Hard Lemonade in the Mark Anthony Brands family.

A new line of ready-to-drink (RTD) canned cocktails is about to hit the East Coast. Meet VOSA, the new premium “Spirit Soda” that wants to be your new favorite spiked and sparkling drink.