Kové Launches Hard Yerba Mate and New Taproom
Kové, launched in May of 2021, might be new to the ready-to-drink (RTD) scene but the brand is steeped in centuries of tradition.
Seltzer Experience Pops-Up in Chicago
A pop-up bar dedicated to serving hard seltzer is now open in downtown Chicago. The Chicago Seltzer Shop, which offers “an immersive seltzery tasting experience,” is located inside the Kimpton Gray Hotel in Chicago’s dynamic Loop area.
Boston Beer Announces Earnings Thursday
The Boston Beer Company (NYSE: SAM) will announce financial results Thursday, and expectations are high for the makers of Truly hard seltzer.
Boston Beer Partners with Beam Suntory on RTD Cocktails
The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.
Sierra Nevada Hard Tea Under Development
Something new is brewing at Sierra Nevada. The California-based brewing company recently filed “intent to use” trademark applications with the United States Patent and Trademark Office under the registration Tea West, confirming that Sierra Nevada is exploring a hard tea offering.
Bambucha Kombucha Makes it Hard
Bambucha Kombucha announced a new line of organic kombuchas, and this time they contain alcohol.
Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
RTDs Are Poised to Take Over
Being cooped up at home changed consumer spending habits, and the preference for ready-to-drink (RTD) cocktails and hard seltzer has created permanent behavior.
White Claw Dominates in Early On-Premise Resumption Reports
The hard seltzer market is more saturated than ever before. It seems like every day a new brand is hitting shelves or an existing brand is coming out with new flavors. One thing, however, has remained constant since the very beginning of the hard seltzer craze-- White Claw continues to dominate the market.
Pennsylvania Legislation Could Guide States in Laws about Canned Cocktails
The Pennsylvania Senate has passed HB 1154, which expands the carry-out sales of ready-to-drink cocktails by bars and restaurants in the state.
