Operations

The Boston Beer Company (NYSE: SAM) announced Friday that it will establish a new subsidiary focused on cannabis-infused, non-alcoholic beverages.

A tangy hard seltzer flavor that started out as an April Fool’s Day joke is about to become all too real. Crook & Marker is teaming up with drink ware makers BrüMate to bring you “Afternoon Dillight Hard Pickle Seltzer.”  But other brewers have released pickle seltzers, too.

In more news that life is getting back to normal, United Airlines added White Claw hard seltzer to its inflight menu of drink options. The announcement came with the resumption of inflight service by most major airlines by June 1.

Heineken USA just announced a major new partnership - it became the new import beer and hard seltzer partner of the Miami Dolphins. The company has several options for hard seltzer at Hard Rock Stadium.

BON V!V has released an exciting new flavor of seltzer, based on a partnership with its creative advisor, Priyanka Chopra Jonas. The novel Raspberry Dragonfruit will soon be available nationwide following successful test runs in Los Angeles, San Diego, and Salt Lake City.

Cutwater Spirits took home the gold, winning big at the 2021 San Francisco World Spirits Competition. Cutwater’s Whiskey Mule ready-to-drink (RTD) canned cocktail won the coveted Best of Class award in the Pre-Mixed Cocktail category.

Miller Genuine Draft announced plans to launch a hard seltzer… into space.  In a rather creative and unusual publicity stunt, this Thursday, May 13, the beer brand will send a "rocket" full of hard seltzer into oblivion.

Kirkland Signature Hard Seltzer is back at Costco after disappearing from the big-box retailer’s shelves over the winter. This is welcome news for loyal shoppers who have been frantically taking to Reddit and other online forums in search of the beverage.

Monster Energy (NASDAQ: MNST) continues to tease on hard seltzer, remaining non-committal in Thursday's conference call with analysts, when the company detailed first quarter 2021 financial results.

Anheuser-Busch (NYSE: BUD) is expected to report year-over-year top and bottom line growth tomorrow when they release their first quarter earnings Thursday.  Tomorrow’s earnings report will be particularly telling for CACTI Agave Spiked Seltzer, the newest member of Anheuser-Busch’s hard seltzer family.