Bud Light Seltzer Misleading on Agave Content?
Anheuser-Busch is under fire for allegedly misleading consumers in the marketing of Bud Light Platinum Hard Seltzer. A class action lawsuit filed against the alcohol beverage giant claims the company’s use of the phrase “Made With Agave” in its advertising is problematic and false in that it “misrepresented and/or omitted the attributes and qualities of the product.”
Truly Announces Location of Taproom #1
Truly Hard Seltzer has revealed that its first taproom will be located in Los Angeles with an opening date in early 2022.
Boston Beer Sued by Investors as Hard Seltzer Takes Center Stage
A class action lawsuit has been filed against the Boston Beer Company (NYSE: SAM).
Molson Coors Expands Economy Cocktails in a Can
Molson Coors has just announced two tropical additions to Steel Reserve, its economy line of ready-to-drink (RTD) beverages.
Molson Coors Increases NA Foothold with La Colombe Coffee
Molson Coors Beverage Company (NYSE: TAP) is expanding its distribution of La Colombe Coffee.
Canned Cocktails Assist with On Premise Labor Woes
As the service industry attempts to navigate high turnover and unfilled positions, it is leaning on canned cocktails and ready-to-drink (RTD) beverages to help fill the void.
Seltzer Momentum Continues at Craft Brewers Conference
The Craft Brewers Conference is making its triumphant return this week in Denver, Colorado. Last year’s conference was canceled at the last minute due to the Covid-19 pandemic, and in fact 2021’s conference itself was delayed for six months.
Truly to Offer Pom Ginger Fizz Hard Seltzer
Truly Hard Seltzer is releasing its first holiday party pack, featuring four new limited edition flavors, including Pom Ginger Fizz.
Fas Mart Partners with DoorDash for Alcohol Delivery
Virginia-based FasMart convenience stores have partnered with DoorDash to bring alcoholic beverages to your door.
Hard Seltzer Makes Debut at Duke Football Games this Fall
Duke is joining other North Carolina schools in the conference, including the University of North Carolina in Chapel Hill and North Carolina State University in Raleigh to allow sales of hard beverages at more than just premium seating at home football games this season.
