California Recycling Law Could Backfire

Critics are concerned that portions of the Governor Gavin Newsom's plan will end up doing more harm than good when it comes to expanding California’s recycling efforts.

Willie’s Superbrew Expands Superbeach Cleanup Efforts to NJ

Willie’s Superbrew is bringing its SuperBeach Cleanup efforts to New Jersey’s shoreline.

Big Beer No Longer Natural Foe of Lower RTD Taxes

Brewing giants, many of which have long since been opposed to lowering taxes on spirits, now have more reasons than ever before to support legislation in favor of doing just that.

Make it a Double: Hard RTDs to Have Strong Growth

According to IWSR data, the category is projected to double its volume shares from 4% to 8% of total beverage alcohol between now and 2025.

White Claw Partners with International Recycling Effort

White Claw has teamed up with Every Can Counts to encourage the recycling of aluminum cans amongst consumers in the United Kingdom and Ireland. The duo aims to increase rates of recycling in the participating countries as well as raise awareness regarding the environmental necessity of recycling.

Cornell Hospitality School Provides Insight on Hard Seltzer Popularity

Experts at Cornell’s Nolan School of Hotel Administration are researching hard seltzer.

Bud Light Seltzer Misleading on Agave Content?

Anheuser-Busch is under fire for allegedly misleading consumers in the marketing of Bud Light Platinum Hard Seltzer. A class action lawsuit filed against the alcohol beverage giant claims the company’s use of the phrase “Made With Agave” in its advertising is problematic and false in that it “misrepresented and/or omitted the attributes and qualities of the product.”

Truly Announces Location of Taproom #1

Truly Hard Seltzer has revealed that its first taproom will be located in Los Angeles with an opening date in early 2022.

Boston Beer Sued by Investors as Hard Seltzer Takes Center Stage

A class action lawsuit has been filed against the Boston Beer Company (NYSE: SAM).

Molson Coors Expands Economy Cocktails in a Can

Molson Coors has just announced two tropical additions to Steel Reserve, its economy line of ready-to-drink (RTD) beverages.

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