Operations

According to IWSR data, the category is projected to double its volume shares from 4% to 8% of total beverage alcohol between now and 2025.

White Claw has teamed up with Every Can Counts to encourage the recycling of aluminum cans amongst consumers in the United Kingdom and Ireland. The duo aims to increase rates of recycling in the participating countries as well as raise awareness regarding the environmental necessity of recycling.

Experts at Cornell’s Nolan School of Hotel Administration are researching hard seltzer.

Anheuser-Busch is under fire for allegedly misleading consumers in the marketing of Bud Light Platinum Hard Seltzer. A class action lawsuit filed against the alcohol beverage giant claims the company’s use of the phrase “Made With Agave” in its advertising is problematic and false in that it “misrepresented and/or omitted the attributes and qualities of the product.”

Truly Hard Seltzer has revealed that its first taproom will be located in Los Angeles with an opening date in early 2022.

A class action lawsuit has been filed against the Boston Beer Company (NYSE: SAM).

Molson Coors has just announced two tropical additions to Steel Reserve, its economy line of ready-to-drink (RTD) beverages.

Molson Coors Beverage Company (NYSE: TAP) is expanding its distribution of La Colombe Coffee.

As the service industry attempts to navigate high turnover and unfilled positions, it is leaning on canned cocktails and ready-to-drink (RTD) beverages to help fill the void.

The Craft Brewers Conference is making its triumphant return this week in Denver, Colorado. Last year’s conference was canceled at the last minute due to the Covid-19 pandemic, and in fact 2021’s conference itself was delayed for six months.