Boston Beer Stock Plummets as Management Underestimates Hard Seltzer Competition
The Boston Beer Company (NYSE: SAM) reported its Q2 earnings on Thursday afternoon. The beverage alcohol company’s shares plummeted 20% in after hours trading Thursday, with its top and bottom line falling short of analysts’ expectations.
New Belgium Combines Hard Kombucha with Beer
Fort Collins, Colorado-based New Belgium Brewing and Ventura, California-based Flying Embers have teamed up to create a beverage that expertly combines the passions of both companies as well as their individual strengths as brewers.
Salt Point Launches Canned Margaritas
A new ready-to-drink (RTD) canned Margarita cocktail is here, just in time for National Tequila Day this Saturday, July 24. Salt Point is introducing its premium premade Margarita.
Boston Beer Announces Earnings Thursday
The Boston Beer Company (NYSE: SAM) will announce financial results Thursday, and expectations are high for the makers of Truly hard seltzer.
Vizzy Announces New Watermelon Variety Pack
The box mimics the melon to which it pays homage in bright fuchsia and teal, while the cans themselves look almost Warholian. Each flavor sports the same melon, surrounded by brighter colors that are inspired by the blended fruit. The variety pack is bright, fun, and perfect for making the most of the second half of summer.
Boston Beer Partners with Beam Suntory on RTD Cocktails
The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.
Treatt Helps Hard Seltzer Differentiation with Exotic Flavor Adventures
Treatt, a natural extracts and ingredients supplier across the globe, has helped many hard seltzer makers craft a flavor experience that separates them from the pack.
Meet the New Special Seltzer, Wynk
As more states legalize recreational marijuana for adult use, cannabis beverages are increasingly aiming to disrupt the alcohol market - including the new Wynk - a new seltzer that is infused with equal amounts of THC and CBD.
Sierra Nevada Hard Tea Under Development
Something new is brewing at Sierra Nevada. The California-based brewing company recently filed “intent to use” trademark applications with the United States Patent and Trademark Office under the registration Tea West, confirming that Sierra Nevada is exploring a hard tea offering.
Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
