Operations

Being cooped up at home changed consumer spending habits, and the preference for ready-to-drink (RTD) cocktails and hard seltzer has created permanent behavior.

Milwaukee-based seltzer company PRESS believes in putting “flavor first,” and they did just that at Seltzerland, the traveling hard seltzer festival. The independent seltzer company was voted #1 in the Best Hard Seltzer category by attendees in ten different cities across the country.

The iconic cocktail brand Collins is expanding its portfolio with the launch of a new hard seltzer. With the introduction of Collins Cocktail Seltzer, the company aims to define a new subcategory within the hard seltzer space.

Coors Seltzer has teamed up with Tipsy Scoop launching an alcohol-infused Orange Cream Pop Ice-Cream just in time to make this summer even sweeter. The limited edition frozen treat will become available on June 30th.

Chicago’s own Monaco Cocktails are expanding their distribution footprint. The spirit based, ready-to-drink (RTD) canned cocktails are coming soon to a variety of major grocery store chains.

Asahi entered the UK hard seltzer market this week with its Viper brand in lime and cranberry flavors, each packaged in both glass bottles and cans.

This season, as far as hard seltzer is concerned, Orange is the new Black Cherry.

Ohza, a line of ready-to-drink (RTD) sparkling wine cocktails based in Cambridge, Massachusetts, has secured $4 million in additional funding.

A federal judge yesterday ruled that the lawsuit can continue, saying that Constellation Brands (NYSE: STZ) had failed to prove that it is entitled to sell hard seltzer in the US under the brand Corona.

Thanks to the recent re-openings of many cities and states, bars and restaurants are finally able to serve consumers at full capacity.