Operations

White Claw, the nation’s largest hard seltzer brand, is taking some strong steps in order to protect its good name.

The IWSR Drinks Market Analysis projects that ready-to-drink beverages with alcohol (RTDs), a category which includes canned cocktails and the hard seltzer sub-category, will surpass traditional wine in volume consumption by the end of the year.

Beverage industry disruptors Flying Embers have snagged craft beer industry veteran Nick Lundquist, the company announced in a statement on Thursday. Flying Embers, a leader in the growing beyond beer segment, produces premium hard seltzer and hard kombucha.

Being cooped up at home changed consumer spending habits, and the preference for ready-to-drink (RTD) cocktails and hard seltzer has created permanent behavior.

Milwaukee-based seltzer company PRESS believes in putting “flavor first,” and they did just that at Seltzerland, the traveling hard seltzer festival. The independent seltzer company was voted #1 in the Best Hard Seltzer category by attendees in ten different cities across the country.

The iconic cocktail brand Collins is expanding its portfolio with the launch of a new hard seltzer. With the introduction of Collins Cocktail Seltzer, the company aims to define a new subcategory within the hard seltzer space.

Coors Seltzer has teamed up with Tipsy Scoop launching an alcohol-infused Orange Cream Pop Ice-Cream just in time to make this summer even sweeter. The limited edition frozen treat will become available on June 30th.

Chicago’s own Monaco Cocktails are expanding their distribution footprint. The spirit based, ready-to-drink (RTD) canned cocktails are coming soon to a variety of major grocery store chains.

Asahi entered the UK hard seltzer market this week with its Viper brand in lime and cranberry flavors, each packaged in both glass bottles and cans.

This season, as far as hard seltzer is concerned, Orange is the new Black Cherry.