Pepsi Readies Rockstar for Hard Debut
PepsiCo recently filed for trademark protection with intent to sell alcohol under the “Rockstar” brand. It is looking more likely that Pepsi will soon follow Coca-Cola into the hard seltzer space.
Orange is the New Black Cherry
This season, as far as hard seltzer is concerned, Orange is the new Black Cherry.
Ohza Raises More Capital for Expansion
Ohza, a line of ready-to-drink (RTD) sparkling wine cocktails based in Cambridge, Massachusetts, has secured $4 million in additional funding.
Constellation Stock Drops on Judge Ruling about Corona Hard Seltzer
A federal judge yesterday ruled that the lawsuit can continue, saying that Constellation Brands (NYSE: STZ) had failed to prove that it is entitled to sell hard seltzer in the US under the brand Corona.
Update: On-Premise Demand Happening Faster than Expected
Thanks to the recent re-openings of many cities and states, bars and restaurants are finally able to serve consumers at full capacity.
Best Hard Seltzers of 2021: Reviews Have Spoken
Everyone has an opinion on hard seltzer these days, including consumer sites that cover food and pop culture. With the (third annual) Summer of...
Truly Punch Helps Boost Boston Beer’s Share of Hard Seltzer Market
Truly Punch’s impressive debut has bolstered the hard seltzer brand’s sales numbers and paved the way for an equally impressive stock market performance from parent company, Boston Beer (SAM).
Italian Spirits Legend Luxardo Enters RTD Cocktail Arena
Luxardo, is celebrating its 200 year anniversary by launching its first ever line of artisanal, ready-to-drink (RTD) canned cocktails in the US.
Harrod’s Places Hard Seltzer on Store Menu
Harrods, the largest and probably most famous department store in all of Europe, will sell hard seltzer. It's iconic Food Hall has added the drink to its offerings, a result of a partnership with Lilo beverages in London.
Boulevard Brings Quirk-y Personality to Puerto Rico
Kansas City’s Boulevard Brewing Company is expanding its distribution footprint. The brewer announced this week that its hard seltzer line, Quirk, has officially hit shelves in the Caribbean.
