Coca-Cola Japan Serves Up Nomel’s

The Coca-Cola Company has introduced another hard seltzer in Japan. Nomel's, which is "lemon" spelled backwards, is a hard lemonade blended in the three flavors of Original, Bitter Sour, and Sour Sour Sour.

PRESS Named the #1 Best Hard Seltzer at Ten of Ten Consecutive Seltzerland Events

Milwaukee-based seltzer company PRESS believes in putting “flavor first,” and they did just that at Seltzerland, the traveling hard seltzer festival. The independent seltzer company was voted #1 in the Best Hard Seltzer category by attendees in ten different cities across the country.

White Claw Dominates in Early On-Premise Resumption Reports

The hard seltzer market is more saturated than ever before. It seems like every day a new brand is hitting shelves or an existing brand is coming out with new flavors. One thing, however, has remained constant since the very beginning of the hard seltzer craze-- White Claw continues to dominate the market.

Collins Cocktail Seltzer Begins Canning

The iconic cocktail brand Collins is expanding its portfolio with the launch of a new hard seltzer. With the introduction of Collins Cocktail Seltzer, the company aims to define a new subcategory within the hard seltzer space.
truly flavors

Boston Beer Stock Rises on Truly Optimism

Boston Beer’s Truly (NYSE: SAM) enjoyed rising shares on Monday after Guggenheim Partners named the brewer a “Best Idea” while reiterating its “buy” rating. The global investment and advisory firm noted that SAM has its popular hard seltzer brand, Truly, to thank for the strong performance.

Here’s the Scoop on Coors Seltzer Orange Ice Cream

Coors Seltzer has teamed up with Tipsy Scoop launching an alcohol-infused Orange Cream Pop Ice-Cream just in time to make this summer even sweeter. The limited edition frozen treat will become available on June 30th.

Monaco Says Two Shots are Better Than One

Chicago’s own Monaco Cocktails are expanding their distribution footprint. The spirit based, ready-to-drink (RTD) canned cocktails are coming soon to a variety of major grocery store chains.

Drizly: Hard Seltzer Continues to Explode

Drizly purchase data shows hard seltzer driving growth of beverage alcohol for the start of the warm weather season. Hard seltzer's share of purchases in May increased from 25 percent to 28 percent.

Pennsylvania Legislation Could Guide States in Laws about Canned Cocktails

The Pennsylvania Senate has passed HB 1154, which expands the carry-out sales of ready-to-drink cocktails by bars and restaurants in the state.
hard seltzer in bottles and cans

Viper Hard Seltzer Launches in Bottles and Cans

Asahi entered the UK hard seltzer market this week with its Viper brand in lime and cranberry flavors, each packaged in both glass bottles and cans.

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