Get Ready to Take Summer by the Coolers
As brands move forward with innovative product offerings, and the associated fierce competition over share of shelf space, expect also to see innovative marketing programs and taglines to help companies grab share of consumer consciousness.
Breaking: Molson Coors Launches Proof Point Seltzer
Proof Point premium ready-to-drink (RTD) canned cocktails are made with real spirits and real juice.
Topo Chico “Ranch Water” On Deck
Molson Coors CEO Gavin Hattersley announced that the company is developing Topo Chico Ranch Water as part of its innovation pipeline.
Convenience Stores Win Big with Hard Seltzer
In spite of its challenges, for the convenience segment 2020 was a year of growth, partially driven by the shift from on-premise to off-premise beverage alcohol consumption, and hard seltzer played a big role.
UPDATE: Topo Chico Hard Seltzer In Stores Today
The long awaited, much anticipated Topo Chico Hard Seltzer begins its retail journey today, with a strategic rollout by Molson Coors (NYSE: TAP).
Diageo Expands Hard Seltzer Production
Diageo announced its plans to increase hard seltzer production, including ready-to-drink (RTD) canned cocktails.
DISCUS and Responsibility.org Want to Put a HALT to Drunk Driving
An anti-impaired driving bill recently received a big endorsement from the drinks industry. Chris Swonger, president and CEO of the Distilled Spirits Council of...
Houston’s Saint Arnold Adds Hard Seltzer
Saint Arnold Brewery has finally released its much anticipated hard seltzer, and it is just groovy.
21st Amendment Brewery Rolls Out SOMA Hard Seltzer
San Francisco’s own 21st Amendment Brewery has announced the national rollout of SOMA, a hard seltzer brand that performed well in its local release.
Women Executives Forge Future of Hard Seltzer
March is Women’s History Month, and Hard Seltzer News is celebrating the women who are making history in the burgeoning spiked and sparkling space.
